AR/VR/Web3 Insights
Moxy Hotels, part of Marriott Bonvoy’s portfolio of 30 extraordinary brands, announced this week the launch of the “Moxy Universe, Play Beyond” augmented reality experience in Asia Pacific. Designed for the young-at-heart, Moxy boldly breaks the rules of a conventional hotel stay, bringing its “Play On” experiences from the hotel to the virtual world through the Moxy Universe. The campaign video is available on?YouTube. (HospitalityNet)
Mark Gurman reported on Wednesday that the company formerly known as Facebook is planning on calling its next high-end headset the "Meta Quest Pro." This is according to code found in the?Oculus iPhone app. Gurman said we could get official confirmation of the name and release availability later this year. Its graphics processing power, screen resolution, controllers, and onboard storage will all be upgraded from the Quest 2. It will also include eye tracking and external cameras for seeing the world outside the headset in colour for?AR applications.?(Mashable)
Tommy Hilfiger plans to put forth a physical show while simultaneously recreating the show on?Roblox, with all tangible products shown available to buy immediately. The upcoming “see now, buy now” showcase marks the brand’s first NYFW appearance in three years. “This season is all about the collision of my favourite archival inspirations with the new live event concepts and virtual worlds,” Tommy Hilfiger said in a statement. “It’s the perfect expression of what we stand for as we pay homage to our roots with a return to NYFW.” (Input Mag)
Crypto startups — fresh off a mind-boggling bull run — are preparing for the next phase of life where the mere mention of “NFT,” “DAO”or “DeFi” may not tempt investors quite as much as before. Web3 startup?Hang?is one such startup looking to build up a client base of brands and help them leverage NFTs to replace their existing membership and loyalty programs.?“By leveraging NFTs and the blockchain there are far better ways to solve real problems for brands,” CEO Matt Smolin tells TechCrunch.?(Tech Crunch)
Hologram, an all-in-one platform for?virtual beings, today announced that it has raised $6.5 million in seed funding for avatars that you can use in video calls. The whole aim is to enable avatars to move across applications, much like you would expect them to do in the?metaverse, the universe of virtual worlds that are all interconnected, like in novels such as?Snow Crash?and?Ready Player One. (VentureBeat)
The company?detailed the availability and pricing of its next release: the Magic Leap 2. Unlike its first release, this headset will be geared entirely toward professional users with less intentional vagueness. That professional focus is apparent in the device’s pricing. The new headset will start at $3,299 and be commercially available starting September 30 of this year. (Tech Crunch)
This May, the?Automotive Innovation Forum?witnessed multiple attendees collaborating in the same immersive environment through a distinct augmented and mixed demo. With NVIDIA CloudXR, forum attendees engaged in an exciting experience of viewing the Mission R, the latest electric car project from Porsche, before it was manufactured, in extended reality. (AR Post)
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Thirty years ago, a group of human test subjects volunteered to try something for the first time – they climbed into an exoskeleton, pressed their face to a vision system, and manually interacted with a mixed reality of real and virtual objects. They were testing a?prototype augmented reality system?at Air Force Research Laboratory (AFRL) that enabled users to engage with virtual objects merged with the real world. Last week, a new milestone in?AR technology?was achieved and it highlights how far the field has come over the last few decades: the first authentic test of an?augmented reality contact lens.?(VentureBeat)
The cosmetic brand is known for its bold and statement makeup products. This summer, NYX is turning up the heat with the unveiling of the Epic Smoke Liner to achieve graphic and glamorous styles. The campaign included an AR lens powered by Snap and designed by Atomic Digital Design (ADD)
In a freshly launched?app?by the Brazilian company Compass UOL, stolen works of art by painters such as Caravaggio, Manet, Cezanne, Van Gogh, and Rembrandt are being given a second life—virtually, that is.?The app, now available free of charge on iOS and Android smartphones, is best experienced via a Meta Quest VR headset, developers say. (Artnet)
Legendary skateboarder Tony Hawk has teamed up with The Sandbox for the project, which will span 36 plots of virtual land. Gamers will be able to create their very own ramps — and place them in the metaverse to generate bespoke skating challenges. It'll also be possible to snap up new gear so your avatar looks good. (CoinMarketCap)
The cryptocurrency market may be entering its deep middle, but that hasn’t stopped mainstream tech companies from continuing to operate in case the sector heats up again. In the latest, development, Snap is exploring ways for artists to show off their digital collectibles as AR filters on Snapchat. According to a report in the Financial Times, the company is set to launch this experiment with a limited number of creators in August.?(Cryptosaurus)
Fans of?Jordan Peele’s films can hop on board a virtual train to explore a creepy VR version of the ranch from his upcoming Western-set thriller “Nope.” The new “Nope” experience is available for free in Meta’s Horizon Worlds app on the Quest 2 virtual-reality headset. It’s produced under a partnership among Meta (Facebook’s new corporate name), Peele’s Monkeypaw Productions and Universal Pictures. (Variety)
Want to check out our augmented reality projects? Follow us?here?on LinkedIn or on Instagram?@atomicdigital.design.
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