AR/VR/Insights
The team unveiled its newest Mixed Reality innovation during Thursday Night Football: a real-time, controller-based version of the?Carolina Panthers'?infamous Mixed Reality Panther mascot.?The Panther was a playable video game character that was controlled live via an Xbox controller by an onsite operator while being tracked through the live broadcast cameras.??This new controllable asset platform allows the operator to move the panther freely around the venue, providing for unique character animations and interactions with the physical space, spontaneous storytelling that is as dynamic as the game itself.?(The Famous Group)
That September, Johnson, previously executive vice president of business development at Microsoft MSFT, took the reins from Abovitz. Her goal: Turn Magic Leap into a real business. Like many tech startups that promised to change consumers’ lives, Magic Leap, which last year raised funds at a?reduced $2 billion valuation, found that the best uses for its technology were in the industry, particularly areas like manufacturing, healthcare and defense. That’s a similar trajectory that 3D printing went through as the technology moved from the hype of targeting consumers interested in making knick-knacks to real uses by manufacturers looking to redesign parts to be lighter, cheaper and more efficient. (Forbes)
Nike Inc.?is opening an online store and trading platform?for virtual sneakers as management pumps investment into the metaverse.The world’s largest sportswear company will release its own goods on the .Swoosh platform, and users will be able to?collect and show off their items on it.?The digital products will include various types of tie-ins and some may unlock access to physical items, make them available in video games or provide entry to real-life events. Registration opens?Nov. 18. (Bloomberg)
Gucci?is celebrating the connection between its brand and the world of?gaming?with a new collection exploring its motto?Gucci?Good Game. The new?Gucci?Good Game capsule features hoodies, bowling shirts, shorts, slides, a logo T-shirt, sneakers, handbags, a baseball cap, shoes and other metallic and rainbow-hued apparel with an iridescent effect. The products incorporate the reworked GG Good Game monogram, which made its debut in the brand’s?Gucci Town?digital space on Roblox. (Women's Wear Daily)
Skidattl?wants to use augmented reality to get people to engage with the real world. It’s a story we’ve heard before from AR companies, particularly as they pit themselves against the potentially isolating effects of virtual reality. But rather than chasing metaversal Pokémon creatures on the street, Skidattl aims to use AR “beacons” to show people what’s going on around them. Anyone can make a beacon and anyone can see them. Businesses might set up beacons, which have a one-hour life span, to advertise two-for-one coffee sales, movie times or open bowling lanes.?(Tech Crunch)
Apple Inc.’s next major product—a mixed-reality headset that it hopes will vault?the company into a new era of computing—isn’t set to arrive until next year. But job listings and personnel changes at the company give a preview of some of the device’s capabilities.? Here’s what we?already knew: The headset itself is likely to be priced between $2,000 and $3,000 because it’s?a high-end product that?will pack a Mac-level M2 chip, more than 10 cameras placed outside and inside the device, and the highest-resolution displays ever featured?in a mass-market headset.?(Bloomberg)
As Global Director of Arcadia, the AR Creative Studio at Snap Inc. based in New York, Resh Sidhu manages a team of augmented reality (AR) pioneers who have helped make the platform the top one for sharing shopping moments. With over 250 million users who engage?Snapchat?with AR each day,?Snapchat?is key to making shopping experiences more relevant and engaging for consumers — especially younger demographic cohorts such as Gen Z. For fashion and beauty brands that leverage the technology, the results are startling. For example, in a Christian Dior Couture sneaker try-on campaign, the brand successfully drove sales to its website. Overall, their campaign, which included AR lenses and Snap Ads, drove a return on ad spend that far exceeded expectations – in addition to driving more than 2.3 million views of its Snapchat Lens. (Women's Wear Daily)
Dentsu International today announced it has collaborated with Microsoft to build a unique collaboration space in the metaverse, designed to excite and inspire brands to innovate and experiment with Web3 technologies. Using their combined expertise, the businesses have partnered to showcase a range of real-world use cases that have been re-imagined in a virtual setting to drive greater engagement, productivity, and accessibility for businesses.?With many brands and businesses still assessing how to take advantage of the huge opportunities presented by Web3, Dentsu and Microsoft have come together to showcase what can be achieved in critical business areas such as customer service, retail, and learning and development.?(Dentsu)
Want to check out our augmented reality projects? Follow us?here?on LinkedIn or on Instagram?at?@atomicdigital.design.
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