AR/VR Objections
As VR the AR sectors continue to grow at pace, we find ourselves moving from a process of education to one of creative engagement, with Brands and Agencies.
However meaningful and legitimate objections remain. Typically these relate to:
· Scale
· Monetisation
· Being able to integrate campaigns across multiple touch-points
· Experiences being 'one-to-one' not 'one-to-many'
· ‘Socialising’ the experience
· Finding meaningful metrics and analytics to prove ROI
These objections will be explored at tonight’s ‘Agency Scoop’ Event, hosted by Firebrand Talent and Vitamin T. Case study-examples will highlight ways some Creative Studios have sought to overcome these objections in the VR space.
Technology companies, such as Agent Reality in Sydney, are providing innovative solutions in the AR space; offering compelling metrics, analytics and turn-key creative solutions, ensuring Brands are empowered to engage audiences like never before.
Objections. Overcome.
