Artisan People set for success at the Recruiter Awards 2022

Artisan People’s Founder Director Jo Ashworth has been named a finalist at the Recruiter Awards 2022 for Recruitment Industry Entrepreneur of the Year. 

The Recruiter Awards is the UK’s largest event for the entire recruitment community recognising outstanding achievements by recruitment agencies, in-house recruiters and recruitment marketers. 

In an industry where many are happy to keep the status quo, Jo Ashworth is a change maker. While most other recruitment agencies simply picked up where they left off after lockdown, Jo was busy innovating throughout the entire period. She recognised that there has been a fundamental shift in the retail environment and has adapted the business in order to embrace the changes.

Jo’s entrepreneurial approach ensured that candidates remained engaged with the brand throughout the pandemic and were shop-floor ready when retail, hospitality and visitor attractions re-opened. Indeed the business managed to achieve an 85% retention rate of candidates post-pandemic, alongside a record-breaking number of new candidate applications. 

In response to the nomination, Jo said:

“I’m thrilled to have made it to the finals of this prestigious national award. It is a wonderful recognition of my approach to the recruitment business, as well as the strategy I devised to successfully steer the company through all the difficulties caused by the lockdowns. Artisan People specialises in recruitment for retail and visitor attractions, so the pandemic hit our business sector particularly hard. My success is also a testament to the hard work and loyalty of a fantastic team.” 

In addition to Jo’s nomination, Artisan People has also been named finalists in the Most Effective Recruitment Marketing Campaign category in partnership with Cariad Marketing Limited

Cariad Marketing created and implemented an innovative and all-encompassing digital marketing campaign that established Artisan People as the go-to recruitment brand for luxury retail, museums, galleries and heritage attractions. 

Despite the debilitating effects of Covid-19 on the sector, the campaign produced exceptional results, with the social media channels in particular growing their audience by 111%.

Justine Perry Managing Director at Cariad Marketing, said: 

“I’m super excited that our campaign has been such an incredible great success that it has reached the finals of the Recruiter Awards. We love working with Jo and the Artisan People team. They’re approachable and hugely supportive, and have so much enthusiasm it motivates us to go the extra mile for them. We feel so much like part of the Artisan team it’s an absolute pleasure to be with them in the finals.” 

The winners will be announced at the Awards Ceremony on 29th September 2022 in London.

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