Artisan or Operator?

I've just spent 3 days helping Perry Marshall with his Truth Seminar and saw a very interesting pattern across everyone in the audience.

Most of the attendees have amazing products and services that transform their clients' lives, but most people don't know about them or that their solution even exists.

It's a large percentage of Perry's audience that fits this profile, too. I know I do as a consultant that's focused on helping business owners find and fix their bottlenecks, many of which they don't know exist, or that they need to be fixed, or why it's such a powerful way to approach things.

Then there was a smaller group of owners that have products or services that people are actively looking for, or know they want it the minute they hear about it. These owners often struggle with processes and building a team because they are so overwhelmed with getting clients whenever they want.

And the chasm between the two types of businesses was obvious. The former group are mostly artisans, carving out a living in their passion, while the latter group are mostly business operators that have much more upside available if they can just lead and organize it.

As I'm working on whether to buy and grow something or build the analytics SaaS I've seen the need for in my clients for the past 7 years, it was very helpful to see the clear contrast between the two groups.

Which one do you fall in: Artisan or Operator?