Artificial Intelligence - Your best weapon in the race for freelance talent.

Talent is everything in the creative industry, the culture you build around great talent comes second and is by no means something that just happens, but unless you bring in and foster the talent you already have the chances are that the business isn't going to work. After all, it's the people who have ideas, who build the client relationships and find ways of getting things done, we all know that.

When you then start to see the top talent handing in their notice to take charge of their own careers and go freelance you are actually observing the start of a small change that will end up changing the industry completely. Make no mistake, when great talent realise that the grass really is greener on the other side, the wave will start to grow and it will happen quickly.

When that becomes the norm, you will need help finding the top talent out there, inevitably there will also be a lot of talent that you don't want, so you will need to find the ones who are right and fight for them to work with you as these people are in high demand, they are not just waiting for you to call them.

You will no doubt have smart people looking for the great talent and building relationships with them so that when you do need them you can get in touch and ask them in, mostly you will find that they are booked elsewhere and then you end up coming to a headhunter to help broaden your search.

But you don't really want to do that if you could avoid it, after all, you know a ton of people, good people, and you should be able to do this yourself you just don't have the time. Having to get hold of them takes time, time you don't have and if you are really honest with yourself you also know there must be a heck of a lot of people out there that you don't know of either, and definitely don't have enough time to go through the myriad of CV's, portfolio's and profiles out there. We all tend to stick to our go-to list of people that we know and trust.

This is where AI comes in, you don't need more time to find more people, you need to find the right people quickly so you can get on with the really important things in (work) life.

AI is not just here to replace people or jobs, when designed well it actually sits alongside a person as his/her best tool to make them better at their jobs. They become partners and can help completely transform the way we work.

In this case AI helps you focus your time on the more complicated matters that you have been hired to do. AI at its simplest will help you automate laborious things to free you to focus on other things. For talent acquisition people it means more time to interview and get to know candidates, for senior management it means a quick and fast way to go to the people you know are great and who would be great for that problem.

It means you no longer waste time looking for people, but rather put that time into assessing and hiring the right people.

It's not easy, but the change is coming and it is coming fast.

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