Is Artificial Intelligence transforming Ecommerce?
Himanshu Rauthan
Co-Founder at CEDCOSS, MakeWebBetter, CedCommerce, Magenative
You may not realize it, but Artificial Intelligence is all around us
~Judy Woodruff
Is Artificial Intelligence the new “on fire” trend? yes, it is!
Learners and researchers are studying it, scholars are on the move to keep up with it and dealers are selling it. It is of utmost importance to know the real meaning of AI to know it’s a vast aspect of functionalities.
Artificial Intelligence, in layman terms, is the ability to make a robot take decisions based on the situation it is in, using a defined set of rules (algorithms).
AI solutions are easy and apply to your e-commerce business in ways you can think of AI. solutions provide the much-required automation to the e-commerce.
Due to lack of knowledge, many of us think AI solutions to be expensive and complicated. But, trust me! It is as simple to apply and is not much expensive until you decide to expand and explore your options.
You can look around for different AI tools here (referenced). E-commerce is now going all automated and AI is taking all back.
Let’s head on to some base scale applications of AI you can consider for e-commerce sphere -
1. Buying Trends
Analyze customer’s buying trends using big data and data mining analytics and analysis.
2. Customer Product Recommendation
It will help in improving the customer product recommendation based on the analysis it performs:
3. Smart Product Bundles
Helps in deciding which products are to be clubbed together and when and vice-versa.
4. Marketing Automation
Modern tools are used for generating automated emails and conversational responses based on customer responses and interactions.
5. Chatbots at your service
AI based chatbots are made functional to provide one-to-one communication to each visitor on the site.
6. Effective communication
Artificial intelligence as we all know, amplify to tap the communication thread built with your customers. Through diverse chatbots in the market, you can communicate to your customer 24/7 from any country.
7. Data Security
AI has been the need of the hour as it simplifies the process of selling well over the globe easily. This too initiates security of the information of your dear customers.
8. Process optimization
Achieve wider goal aspects and business growth by performing optimization processes at regular intervals.
9. Statistical Analysis
AI listens to your customers' views, comments and recommendations and provide you with insight reports.
AI is multi-variate. and One of its variant is machine learning
Machine learning is the ability of a robot to make decisions based on a set of rules and to improvise when and where needed without any external interference.
Artificial Intelligence and Machine Learning go hand-in-hand to automate the e-commerce completely.
Wrapping up!
Artificial Intelligence came up to a level overtaking all that comes in the way. Surely, it will not fade away that easily. Honestly, we do know we have many traditional e-commerce tools and AI tools are like just an overhead in the start.
But, don’t you think AI can be the essence of your business with just little hands-on over it and voila! Your business grows seamlessly.
Just think! All your views are welcomed.