Artificial Intelligence in Marketing

Artificial intelligence in marketing - is that what we want??

?

First, we should ask ourselves what AI is in the first place:?

?Artificial intelligence (AI) is the ability of a machine to imitate human behavior, such as logical thinking, learning, planning, and creativity.?

AI can use infinite amounts of data to recognize patterns and draw the right conclusions. Thus, a persona can be created based on data analysis and presented to a target audience with characters that fit perfectly.?

In 2023, AI will continue to be on the rise and will also be used more and more by companies in marketing.?

?

But do we even want that??

Artificial intelligence can process enormous amounts of data and help to precisely predict the behavior of customers and thus meet their expectations and needs, create and play out personalized advertising and content offers, and consequently achieve higher closing rates through more effective marketing measures.?

AI knows the needs of customers before they know themselves, allowing buyers to be addressed proactively and conversion rates to be increased with personalized offers.?

AI also helps in the pricing of products and the planning of online advertising. AI can target the marketing budget with the help of intelligent data analysis and increase efficiency. Moreover, with the help of existing customer data, AI can make predictions about future customer behavior as well as buying patterns and offer customers what they need now and avoid the advertisements that customers don't need now and bother them. Thus, there is an increase in sales and a decrease in costs.?

ROI can be maximized in marketing activities by optimizing content and prices in real-time. The entire online store becomes smarter and more personalized, as customers often find products that are relevant to them.?

?

Sounds good for now, but what else is possible??

In these three sub-areas of technology, it is known that AI can be used in marketing.?

- Machine Learning?

AI processes large amounts of data here to identify patterns and correlations. The more it repeats this, the better it gets, and application areas can be done more automatically?

- Deep Learning?

This is a special form of machine learning, which works with neural networks. AI here can independently recognize images, understand texts and thus make accurate decisions. This is helpful with enormous amounts of data (for example, recognizing objects that are branded or can be assigned to a brand).?

- Natural Language Processing (NLP)?

NLP, also known as computational linguistics, enables IT systems to understand human language. This is used for digital voice assistants, chatbots, or text mining.?

?

In order to enjoy the benefits of AI, it must be appropriately integrated into the enterprise. AI describes the attempt to replicate human behavior with technical possibilities. In order to enjoy the benefits AI offers and for it to replace humans in a subset of their activities (such as AI in marketing), it must be able to recognize correlations, derive insights, and apply them in practice.?

In the future, artificial intelligence will be an increasing part of our everyday lives, especially in a professional context.?

?

Do we need to be afraid of AI??

No, AI has the potential to improve many processes and industries and thus make people's lives easier.?

AI should be used mindfully but is still a great benefit for humans.?

?

Conclusion: Absolutely useful and the future of marketing. However, artificial intelligence must be integrated professionally and deeply into the company.?