Artificial Intelligence for Marketing Market is likely to reach USD 40.09 Billion by 2025, at a CAGR of 29.79% during the forecast period.
Praveen Kumar
Managing Director & Co-Founder @ AMA Research & Media | Market Research, Team Building, Marketing Strategy
Global Artificial Intelligence for Marketing Market Overview:
The artificial intelligence technology is helping the transformation of the marketing departments, this allows marketing professionals to quick access to the insights. According to IBM, near about nearly 40% of CMOs are planning to reinvent customer experiences with AI. The customer-facing professionals and engage customers are getting directly in personalized experiences. The Salesforce revealed that AI will rase marketing at a rate of 257% in the coming two years. Near about 66% of marketing leaders consider artificial intelligence as a serious step for digital marketing strategies in FY 2020. With the increasing rate of consumer data it is becoming slightly challenging to deriving data for each consumer behavior. With the rapid development in machine learning and deep learning, AI helps in personalizing the marketing at a higher scale.
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Some of the key companies/manufacturers profiled in the report
- IBM Corporation (United States)
- Google Inc. (United States)
- Salesforce.com, Inc. (United States)
- Albert Technologies (Israel)
- Amazon.com, Inc. (United States)
- Intel Corporation (United States)
- Microsoft Corporation (United States)
- NVIDIA Corporation (United States)
- Sentient Technologies Holdings Ltd. (United States)
- Oracle (United States)
Market Drivers
- Increasing Number of Demand-Supply Gap in the Marketing Yield
- Lack of Marketer’s Necessary Skills
- Increasing Customer Demand for Quality Moments
Market Trend
- Development in advanced algorithms allows companies to experiment with AI technology to provide high computational capabilities in the massive volume of data generated. Along with that adoption of artificial intelligence in marketing is majorly from medium and large size organizations. These organizations have opted for intelligent marketing campaigns.
Restraints
- Required More Cost as Compare to the Traditional Marketing Methods
Opportunities
- Growing Demand in North America Regions Because of Increasing Number of Small and Medium Size Organizations
- There are Strong Opportunities to Enhance the Marketing Strategies and Services, Because of that Companies are Switching Towards Technology Adoption in Market
Challenges
- Lack of Professionals in Terms of the Adoption of AI in the Marketing
Key highlights of the Artificial Intelligence for Marketing Market:
? CAGR of the market during the forecast period 2018-2025
? Detailed information on factors that will accelerate growth.
? Insights on upcoming trends and changes in consumer behavior
? Uncovering market’s competitive landscape
? Comprehensive information about factors that will challenge the growth
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