Artificial Intelligence in Marketing

Introduction

AI has the capability to create simulation models and personalise purchasing processes through recommendations based on machine learning technologies and interaction with virtual assistants. Many brands have adopted Artificial Intelligence to connect with their customers.

What is AI Marketing?

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in digital marketing efforts where speed is essential. AI marketing tools use data and customer profiles to learn how to best communicate with customers, then serve them tailored messages at the right time without intervention from marketing team members, ensuring maximum efficiency. For many of today’s digital marketers, AI is used to augment marketing teams or to perform more tactical tasks that require less human nuance.

What does Artificial Intelligence do in marketing?

AI in marketing serves as a means of collecting data, and consumer insights, anticipating customer's next moves and making automated marketing decisions. AI can improve the return on the investment done in marketing.

AI marketing use cases!

• Data Analysis: Collecting and sifting through large amounts of marketing data from various campaigns and programs that would otherwise have to be sorted manually.
• Natural Language Processing (NLP): Creating human-like language for content creation, customer service bots, experience personalisation and more.
• Media Buying: Predicting the most effective ad and media placements for a business in order to reach their target audience and maximise marketing strategy ROI.?

Types of AI marketing solutions!

• Machine Learning
• NLP
• Big Data Analytics

How to use AI in marketing?

It’s important to begin with a thorough plan when leveraging AI in marketing campaigns and operations. This will ensure marketing teams minimise costly challenges and achieve the most value from their AI investment in the least amount of time.?

Conclusion

There are a myriad of use cases for incorporating AI marketing into your digital marketing programs, and each of these use cases yields different benefits. For example, AI marketing can be an asset in areas such as risk reduction, increased speed, greater customer satisfaction, increased revenue, and more. Benefits may be quantifiable (number of sales) or not quantifiable (user satisfaction). There are a few overarching benefits that can be applied across AI marketing use cases.