Is Artificial Intelligence And Machine Learning Transforming The Future Of Digital Marketing?
Selam Swier
Skills Development Coordinator | Our Just Future, Community Works Project
I know that the sound of Artificial intelligence and machine learning might sound really scary and something you don't want to be a part of. However, I think there is a misconception about AI (Artificial intelligence), and its true abilities ended way before having any human-like feelings.?
What Is AI &Machine Learning
Built-in beta?describes AI as a wide-ranging branch of computer science concerned with building intelligent machines capable of performing tasks that typically require human intelligence. Some?examples?of these are:
Machine Learning is a branch of AI and is the idea that systems can learn from reading data, making decisions, and looking for patterns.?SAS?says that While many machine learning?algorithms have been around for a long time, the ability to automatically apply complex mathematical calculations to?big data– over and over, faster and faster – is a recent development. An excellent example of this could be Netflix's recommendation to you or the?TikTok?algorithm.
So you might be wonder what's the?difference?between these two. AI is about identifying the knowledge and applying it, while machine learning uses AI and data to help make better predictions of what the person might like and what they may dislike. The picture below gives us a little more profound understanding of the differences.
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How Digital Marketers Can Use AI & Machine Learning
AI and machine learning are really powerful tools that will only get more advanced and important in our society. Here are some ways you can apply AI & ML in a digital marketing setting.
I think that AI & Machine learning has and will continue to play a significant role in doing things. For example, we can use these technology advertisements to help run a more effective and precise marketing campaign business.