Is Artificial Intelligence And Machine Learning Transforming The Future Of Digital Marketing?

I know that the sound of Artificial intelligence and machine learning might sound really scary and something you don't want to be a part of. However, I think there is a misconception about AI (Artificial intelligence), and its true abilities ended way before having any human-like feelings.?

What Is AI &Machine Learning

Built-in beta?describes AI as a wide-ranging branch of computer science concerned with building intelligent machines capable of performing tasks that typically require human intelligence. Some?examples?of these are:

• Siri, Alexa, google home
• Self-driving cars
• Robo-advisors
• Conversational bots
• Email spam filters

Machine Learning is a branch of AI and is the idea that systems can learn from reading data, making decisions, and looking for patterns.?SAS?says that While many machine learning?algorithms have been around for a long time, the ability to automatically apply complex mathematical calculations to?big data– over and over, faster and faster – is a recent development. An excellent example of this could be Netflix's recommendation to you or the?TikTok?algorithm.

So you might be wonder what's the?difference?between these two. AI is about identifying the knowledge and applying it, while machine learning uses AI and data to help make better predictions of what the person might like and what they may dislike. The picture below gives us a little more profound understanding of the differences.

How Digital Marketers Can Use AI & Machine Learning

AI and machine learning are really powerful tools that will only get more advanced and important in our society. Here are some ways you can apply AI & ML in a digital marketing setting.

1. Improve customer experience-?Search engine watch?says that high-end customer experience is one of the objects in whatever an organization does. Integrating ML-enabled chatbots in your digital marketing process – to be specific, on your website can add to the customer experience you deliver.
2. Marketing Automation - If you read my blog, we talked about automation and the critical role it plays.?Neil Patel digital?states that AI-powered marketing automation tools can analyze much larger and disparate data sets to better segment leads. This allows sales reps to prioritize those leads that are much more likely to convert, which means that you are less likely to waste your valuable time with dead-end leads.
3. Better personalization- With machine learning, you can create a better customer experience that will set you apart from your competitors. For example, if you use Apple music, you know that they make you a recommend playlist based on what you have already listened to, how many times you've heard it, etc.

I think that AI & Machine learning has and will continue to play a significant role in doing things. For example, we can use these technology advertisements to help run a more effective and precise marketing campaign business.