Artificial Intelligence and Machine Learning: Digital Marketing in web 3.0
Amongst the various buzzwords and acronyms in the world of business and technology, I'm sure you have heard of AI, ML, NFTs, and now... Metaverse. It's probably left you like this!
This episode of The "Plain English" podcast helps break down the future of the internet and Web 3.0 : The Metaverse and NFTs.
The "Plain English" podcast on the Metaverse and NFTs
How this can impact Digital Marketing
As digital platforms continue to advance, brands must accommodate this shift by adopting these channels for content distribution.
Virtual showrooms are already being created to enable consumers to interact with digital products in 3D, and virtual try-on options for various products are becoming increasingly popular. With this kind of rise in digital experiences and interactive spaces, digital marketers will become more creative in learning how to sell directly to consumers in this alternate reality. This can be conceptualized as the Direct to Avatar "D2A" business model, where brands and marketers will begin selling directly to digital identities. I predict this will become a much popular avenue for brands and marketers to leverage, especially in a post-pandemic world.
"Anzu, for instance, places ads that track viewability in real-time within gaming environments. The ads mimic real life and blend into gameplay like billboard ads or branded clothing. These can be bought programmatically, ranging from $6 to $12" - The Trade Desk
What exactly is Artificial Intelligence (AI) ?
Artificial intelligence (AI) is defined as a wide-ranging branch of computer science concerned with building smart machines capable of performing tasks that?typically require human intelligence.
Four types of AI:
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What are some examples?
What is Machine Learning (ML) ?
Machine learning is actually a subset of Artificial Intelligence that utilizes data analysis and algorithms to simulate the human learning process. It is based on the idea that systems can learn from data, by identifying patterns and making decisions without being explicitly programmed.
Current applications for them in Digital Marketing
Future of AI and Machine Learning in Digital Marketing
61 percent of marketers already say Artificial Intelligence is the most important aspect of their data strategy and 97 percent of mobile users currently use AI-powered voice assistants. The abilities of AI and ML are only going to get stronger as we continue, and those statistics will become even higher five years from now.
Since the emergence of AI, the digital marketing world has already been restructured. It allows companies to develop stronger digital strategies, better optimize campaigns to understand their audience and improve their ROI. Basically, with these advances in machine learning; AI is allowing for a hyper-personalization that hasn't been done before. The personalized recommendations for products and content can prove to be extremely valuable for brands. Spotify playlists like Discover Weekly for example, account for 31 percent of all listening on the platform!
Even in the age of internet privacy, as more platforms become integrated with AI; data driven marketing will remain thriving with the assistance of these programs.