The Artificial Intelligence Issue

A monthly newsletter delivered to your digital doorstep with actionable tips and strategies for your brand’s success.

Marketers, a brand new month heralds a new issue of the Lead Magnate. This month we've scooped out how you can build effective SEO strategies and fulfill Google’s EEAT signals with the help of AI.

Ready to find out how you can implement an AI-powered strategy? Let’s get right to it:

>>> Implement Advanced Rank Tracking Algorithms by Utilizing AI-powered Rank Tracking Tools

How? Use tools like Semrush, Ahrefs, AccuRanker that leverage machine learning to track and analyze search engine ranking fluctuations.

These tools provide quick insights into ranking patterns, helping your SEO strategy gain a competitive edge.

>>> Optimize Multimedia Content Through AI

How? Tools like Clarifai are excellent for analyzing and optimizing images as well as videos for search engines.

Utilizing the insights provided by the tool allows for optimization across multiple tasks, ranging from content tagging and personalization to search and discovery.

>>> Enhance Content by Harnessing Predictive Analytics

How? Take the help of AI to analyze historical data and predict future search trends.

TensorFlow, from Google, for instance, enables custom predictive models for optimizing content.

• It predicts audience engagement,
• Recommends personalized content and
• Analyzes performance metrics efficiently.

>>> Integrate AI-Powered Chatbots with An SEO Focus for Enhanced User Engagement

How? Try out HubSpot's Chatbot Builder which includes SEO tools to help optimize chatbot content for search engines.

These AI-led chatbots can understand user queries, provide instant responses, and guide visitors to relevant content, improving user experience and contributing to SEO metrics.

>>> Automate Link-Building Strategies with the help of AI

How? Leverage tools like Semrush’s Backlink Gap tool to help you analyze your competitors’ backlink profiles so you can easily identify link-building opportunities. Examples of AI based link building tools are Link Builder, Link Whisper and Hunter.IO.

We've said it before, we'll say it again- taking the help of AI in the digital marketing landscape is here to stay, and we’re here for it!

Embracing it - along with staying on top of other key factors that affect EEAT - can help your business stand out from the crowd, and gain a competitive edge over other players in the market.

Taking the help of AI in SEO can have a significant impact on your overall SEO campaign, including content creation, keyword research, and overall website optimization.

These AI tools utilize advanced machine learning algorithms and data analytics to understand and predict user behavior, help optimize search engine rankings, and deliver a personalized user experience.

Our latest blog post not only delves into what AI can do for SEO but also lists the best AI tools out there. Read more, here.

Presenting the latest Search Trends Report tailored specifically for professionals within the Home Loan Industry.

Created after researching more than 8,000 keywords, this report uncovers pertinent search patterns and provides valuable insights, including crucial keywords and market search volumes.

To know more, download the Home Loan Search Trends Report.

ICYMI: For the past few months, our search experts have been creating and publishing Search Trends Reports for various industries. If you’re a professional from these industries, head over and check out our:

??Motor Industry Search Trends Report

??Health Insurance Industry Search Trends Report,

??Personal Loan Search Trends Report, and the

??Gold Loan Search Trends Report released earlier.

We took the help of AI to Reduce Time Spent On Content Optimization and Topic Creation!

Content optimization and topic creation would take up 40%-50% of our time, on a monthly basis. AI tools helped us bring that time down to 22%.

How Did We Do This? By taking the help of AI in SEO. This has been a game-changer for us! Now, we can organize and conceptualize compelling calls-to-action in our content quicker than ever before. This milestone is making our SEO efforts more efficient and effective.

We hope you enjoyed reading The Lead Magnate. Feel free to share your feedback with us. Also, let us know in the comments if you have any suggestions for us!