Artificial intelligence: how to use it for your business

Artificial Intelligence (AI) is a relatively new technology, but its versatility has led to its rapid adoption in various industries. From marketing applications such as generative AI for images, text and video, to smart home technologies using AI simulations in Digital Twins, to simpler, more functional applications such as chatbots, AI has definitely found its place in modern business.

But Is AI really intelligent?

Due to its short lifespan, the concept of Artificial Intelligence remains somewhat vague.

However, we can distinguish two different technologies applied to the concept of mechanical or artificial intelligence:

• Traditional Intelligence: it works by following pre-programmed instructions created by developers. It is particularly good at solving simple tasks or those that require a linear set of instructions to execute. Examples of this still widely used technology include voice assistants such as Google, Alexa, and Siri, or training a model to classify images based on valid and defective products for real-time inspection and defect detection in industry. A prominent application of this technology is in data analytics, where AI can predict future events based on historical data using advanced techniques such as deep learning and statistical modeling.
• Generative Intelligence: this is an extension of traditional AI technology, capable of creating new content based on shared information. Its ability to create depends on the amount of information it has access to and the type of training it undergoes. While traditional intelligence excels at data analysis and prediction, generative intelligence can interpret data to gain deeper insights.

So, to answer the question, AI is designed to solve problems of varying complexity, depending on the needs of the user, or more precisely, the trainer. It's not entirely inaccurate to say that artificial intelligence is intelligent. In the current digital age, it seems almost necessary to blur the lines between artificial intelligence and human intelligence. Several behavioral science studies have attempted to delve deeper into the behavior of AI in order to contribute to a better understanding of it.

AI continues to evolve rapidly and its use has become increasingly widespread in modern society, impacting many fields. However, it's important to recognise AI as a support tool, not a replacement for human activity. Only experts in the field can ensure its accurate, ethical and high-quality use, in line not only with human principles but also with the values of the company that employs it.

The perfect symbiosis of human-machine interaction is exemplified by Chatbots, advanced tools that, when trained by humans, use AI to respond convincingly to user requests.

Traditional Chatbots

A traditional AI chatbot is designed to answer specific questions using predefined rules and programmed scripts, known as prompts. This type of chatbot follows a predetermined conversation path and provides answers based on a limited set of data and scenarios. If the user's question fits within the established rules, the chatbot will respond accordingly. However, if the conversation deviates from these boundaries, the chatbot can become less effective, often resulting in repetitive or irrelevant responses.

Chatbots with Generative AI

Generative AI represents a significant evolution in the field of chatbots. Unlike traditional AI, this technology uses advanced machine learning models to generate dynamic and contextually relevant responses. Generative AI doesn't just follow pre-defined scripts; it understands context and generates answers fluidly and adaptively, even to complex or unexpected questions.

Advantages of Generative AI in chatbots

• Greater flexibility: generative AI can handle a wider range of conversations compared to traditional chatbots, quickly adapting to different user needs.
• More natural interactions: generative chatbots can simulate human conversations with greater realism, making interactions with users smoother and more engaging.
• Continuous learning: thanks to machine learning, generative chatbots can continuously improve their responses by learning from past interactions to deliver increasingly better performance.

Business and AI: some market data

Recognizing the potential of Artificial Intelligence and knowing how best to integrate it into your business is critical.

Using AI in your business means increasing productivity, simplifying complex processes, optimizing business efficiency and creating unprecedented opportunities. This approach allows AI to perform typically mechanical tasks, while freeing up human resources to focus on activities that require creativity or critical and strategic thinking.

Here are some of the key AI-related trends, according to various sources compiled by Forbes:

• The AI market will reach $407 billion by 2027, an increase of almost 90% from 2022;
• The economic impact of AI is undeniable: by 2033, its contribution could lead to a global GDP increase of around 7%;
• Expectations are high: 64% of companies see AI as a fundamental part of productivity growth;
• The revolution continues: The annual growth rate of AI is expected to be 37.3% between 2023 and 2030;
• New jobs on the horizon: one study estimates that AI could lead to the creation of 97 million new jobs.

Speaking of the market, a recent study by Statista estimates the size of the global AI market at $184 billion in 2024. However, this is a rapidly developing market: $826.7 billion by 2030, with a growth rate of around 30%.

AI will become a central element of data analysis, providing advanced tools to transform raw data into actionable and useful insights. Organizations that invest in AI for data analytics can gain a significant competitive advantage by harnessing the power of data to make more informed decisions, optimize operations and personalize customer experiences more effectively.

Generative AI and business: some applications

In the business context, generative AI can be used for a wide range of applications, from customer support and sales to creating personalized experiences in virtual worlds. The technology enables companies to provide more responsive and intuitive customer service, improve satisfaction and streamline internal processes.

With the ability to create original and customized content, generative AI is changing the way businesses operate, interact with customers and develop new products and services. Here are a few potential applications:

• Content creation and copywriting

One of the most immediate and visible applications of AI in business is automated content generation. Advanced tools can produce articles, social media posts and advertising copy with consistency and relevance, reflecting the tone and style of the brand, optimizing marketing strategies and improving customer communications.

• Design and image generation

Generative AI has also made huge strides in graphic design and image generation. It is possible to create artistic and realistic images from text descriptions. This enables companies to create visualizations for advertising campaigns, promotional materials, branding and customized, high-quality visual content.?

• AI and User Experience

Generative AI also enhances the user experience through personalization: recommendation systems powered by Generative AI can analyze user preferences and behavior to make tailored suggestions for products and services. This type of customization not only improves customer satisfaction, but can also increase loyalty and revenue.?

• Automate and optimize business processes

Generative AI can be used to generate reports, analyze large amounts of data and make predictions based on complex models. This type of automation allows organizations to reduce processing time and improve operational efficiency.?

• Support and customer service

For customer support, Generative IA can enhance chatbots and virtual assistants to improve their ability to provide accurate and relevant responses. These systems can be trained to understand and handle a wide range of enquiries, providing 24/7 customer service that is as efficient as it is personal.?

Want to use a generative AI chatbot on your website right now? Find out more.

Revolutionize your business with AI Chatbots and interactive 3D worlds

Creating an AI virtual assistant that can autonomously handle customer queries and provide fast, accurate responses is a crucial step in keeping your business competitive in an increasingly demanding and dynamic marketplace.

Integrating a generative AI chatbot not only improves operational efficiency by reducing response times and easing the burden of customer service, but also provides a high-quality user experience that can make the difference in retaining customers and attracting new ones.

Chatbot AI in Coderblock

In the current landscape of technological innovation, Digital Humans represent a significant evolution in the way businesses interact with their customers. These sophisticated digital avatars, based on OpenAI's ChatGPT-4o, offer an advanced mode of communication that goes far beyond the traditional capabilities of virtual assistants.

Our digital humans use ChatGPT-4o to understand and interpret user questions with unprecedented accuracy. Thanks to the power of generative AI, Coderblock's avatars not only respond to queries in detail, but also adapt to different operational contexts, making them extremely versatile tools. This processing and interaction capability enables a timely and relevant response to a wide range of needs, significantly improving the effectiveness of customer support.

Our chatbots are designed to be extremely easy to train, so customization is simple. To configure the virtual assistant to your specific needs, simply create a PDF document detailing how the chatbot will work. In this PDF, you can describe the products and services that the chatbot will need to present to potential customers and, most importantly, the company values that it will need to follow, narrate and incorporate into its performance. Once provided, our system will use this information to train the chatbot, making the whole process quick and easy. With this approach, getting a virtual assistant that is perfectly tailored to your needs is as easy as writing a manual.

One of the distinctive features of Coderblock's Digital Humans is their ability to express emotions and reactions through facial expressions and fluid animations. This level of humanization not only makes interactions more natural and engaging, but also creates a stronger emotional connection with users. The presence of these detailed animations contributes to a user experience that simulates authentic human communication, making each interaction more personal and memorable, but most importantly, unprecedented.

In addition to providing detailed answers about products and services, Digital Humans can collect contact information and specific details about users' needs. This functionality allows companies to integrate the collected data into their systems, identify new qualified leads and launch targeted marketing campaigns. The analysis and use of this information can significantly increase conversion opportunities and optimize engagement strategies. The ability to adapt and respond to customer requests in a detailed and engaging manner is a significant competitive advantage, supporting both marketing and customer service activities.

Coderblock's Digital Humans combine Artificial Intelligence and human-like characteristics to enhance brand communication and optimize business processes. Our Digital Humans are destined to play a crucial role in the future of virtual interaction.

Coderblock Studio: beyond AI

By subscribing to Coderblock Studio, you'll have access to tools to create not only AI chatbots, but entire virtual experiences that harness the power of the 3D internet, with no software to install and no technical skills required. After training and customizing your AI chatbot, you can integrate it into your website or even 3D worlds. In your branded virtual space, the AI chatbot can welcome visitors, guide them through your products and services, and even answer their questions in real time.

Lead Generation in the virtual world: Coderblock Hub

Innovation doesn't stop at Coderblock. With Coderblock Hub, a dedicated online showcase, you can increase your brand's visibility in the metaverse by sharing your personalized virtual worlds and using advanced metrics to optimize your marketing and lead acquisition strategies.

Integrating AI chatbots into 3D worlds is not just an innovative strategy, but an investment that can radically transform your business, enhancing customer interactions and creating new growth opportunities. The ease of implementation and effectiveness of these solutions in Coderblock ensures that even companies without technical expertise can benefit from Artificial Intelligence to increase revenue and remain competitive in an increasingly digital marketplace.