Artificial Intelligence and Hollywood's latest mixer brand?? Quickscan-The No-Fluff FMCG Newsletter #6
Happy Thursday everyone ??
With the weather taking a sudden turn for the tropical and temperatures soaring to 21c there's no better time to invest in a fan or two.
Luckily, we have a long weekend coming up to indulge in this glorious weather.
What are your bank holiday plans?
I'll be dousing myself in Factor 50 and sipping on a spritz.
Now onto the last week of FMCG which features AI-generated images fooling the public and the UK launch of Blake Lively's Betty Buzz soft drink.
??Here are the Highlights:
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Moth becomes UK's Fastest growing RTD ??
Canned cocktail brand Moth has become the UK's fastest growing RTD since its launch in Febuary 2021. The pre mixed cocktail brand can now be found in over 2,000 supermarkets across the UK.?
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AI-generated food images fool UK customers ??
?A recent study has found a majority of UK consumers are unable to distinguish a photo of food taken by a professional photographer from an AI-generated one. Across the 10 images shown 60% of participants couldn’t tell if it was a genuine photo they were shown or one created from a prompt.
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Iceland Smart introduces vending machines in gyms ??
The frozen food giant has begun trialling the use of vending machines to sell ready meals in gyms, giving people the option to buy a meal on their way home without calling to the shops. Partnered with Myprotein, these meals will have 10 varieties to choose from and if this trial is successful then these vending machines will be rolled out nationwide.????????????
Waitrose launches new in-store bays ??
The limited trial will take place in around 30 stores on the 29th of May featuring a variety of Natural energy, CBD and vitamin-infused options. This new push towards functional beverages comes after a sudden rise in interest in better-for-you soft drinks.
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Betty Buzz mixer makes UK debut ??
Actress Blake Lively has brought her Posh Mixer brand to the UK with 5 exciting flavours that double as both a mixer and a soft drink. This new beverage targets the growing demographic of UK adults who prefer low or non-alcoholic alternatives.
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Pip & Nut Partners with Butternut Box ??
Barkisan is a brand-new range of peanut butter treats for dogs made through the collaboration of these two brands. The treats come in two variants and are described as the perfect "post-walkies treat".
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Looking forward to hearing from you.
Have a great rest of your day ??