Artificial Intelligence in Digital Marketing.
This is the most interesting and debatable topic on the Internet, how we can improve our marketing campaign in order to maximize revenue through digital marketing.
As a professional project manager, I can analyze it with two segments.
Firstly, AI helps us with Market Analysis, competitor analysis which generates Facts and figures for the actual campaign and for the strategy.
In the second phase, it will be a recommendation based system that allows us to complete the campaign organic or paid at any platform.
This is the basic assumption and analytical assessment, we can implement it with different solutions.