Artificial Intelligence in Digital Marketing: How Marketing is Changing in 2021

In the hyper-competitive world of digital marketing, it’s increasingly difficult to differentiate oneself from others. Everyone has access to the same essential toolset, and agencies and in-house departments alike are working off the same basic playbook.

As a result, engaging both B2B and B2C audiences has become incredibly tough…and expensive. CPC and CPM are up, and prospects are becoming numb to the same old, same old.

Artificial intelligence is ubiquitous today, and marketing is no exception.

What is AI in Marketing? Simply put, AI-based marketing is the use of machine learning and AI-based systems to complement the strategic decision-making process. AI systems perform complex calculations and make recommendations based on what they have learned from the data and how they have been taught to process.

How does AI work?

AI automates tedious daily tasks

• AI in marketing helps large, complex teams to scale up their processes significantly while maintaining integrity and organization.

AI helps marketers use their own data faster

• AI analyzes patterns and makes recommendations based on large amounts of data, which allows specialists to make quick and strategic decisions throughout the entire content plan cycle.

AI extracts more from your data, which improves decision making

• AI helps marketers go beyond the constraints of social media APIs without compromising privacy or questionable schemes so they can do more with valuable information.

In large-scale campaigns, viewpoint based on this, community management must be fast and personalized in order to remain useful. Using AI, SMMs can easily track how audiences feel about content by measuring communications as they all come with an automated approach.

The pace of marketing can be overwhelming; there is so much to do. Marketers need any support to help them work faster and smarter. When marketers rely on manual, do-it-yourself approaches or outdated processes, there is no time left for innovation and growth. For teams looking to change their approach to marketing, AI has a lot to offer.