Artificial Intelligence in Digital Marketing

For common people,?Artificial Intelligence may be synonymous with?robots, Alexa, Siri and the more advanced Sophia.

Some might think it will take longer for artificial Intelligence to enter into our more mundane life.

It’s a myth.

ARTIFICIAL INTELLIGENCE IS EVERYWHERE AND EVERY TIME AROUND US.

From the game console to the shopping recommendations, from driving through the congested lanes to reaching the offices to be recognized in the biometrics – what is all this?

ARTIFICIAL INTELLIGENCE!

Now the question is, What is Artificial intelligence in digital marketing?

The answer is

Day by day?artificial Intelligence is becoming the soul of digital marketing.

For a beginner, this example will be of help.

While scrolling through Facebook or when you open any web page, sometimes we receive some pop-up advertisements.

These could be about a beauty treatment at home, booking a holiday or for renting or buying a property. Out of interest or curiosity when you reach the main page there might be a chat option where you may enter your responses to some questions.

Based on your response, a consecutive question appears. This conversation results into you booking an appointment?getting home visiting or later receiving a confirmation call for the same.

This is a chatbot the simplest and the most basic version of how AI is used in digital marketing.

However, AI in digital marketing is an ever-evolving ocean of discoveries where there are many things happening at lightning speed.

Stay connected,?we will keep you abreast with the knowledge.

#ArtifiicalIntelligence #AI #AIindigitalMarketing #Fazalmarakkar

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