Artificial Intelligence Dating Program Format to be Unveiled in Cannes
Tokyo Broadcasting System Television, Inc.
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TBS will be unveiling “LOVE by A.I. (Artificial Intelligence)” – a cutting edge dating show format utilizing A.I. technology – to broadcasters and streaming platforms from around the world, at MIPCOM 2022, the world’s largest entertainment and international co-production content market. The format’s international premiere will be hosted by TBS on 18 October and feature Craig Plestis – founder and CEO of Smart Dog Media, and producer of the global megahit "The Masked Singer."
Plestis collaborated with TBS on the creation of “LOVE by A.I.” and will appear alongside the program’s producer,?Takuya Matsubara of TBS.
The pilot of “LOVE by A.I.” aired on TBS earlier this year, on June 26. In the show, two daters were introduced to their “ideal” partner selected by artificial intelligence, and began to date under A.I. control to see if A.I. was able to find them true love. Craig Plestis comments,
?"I am extremely proud to have partnered with TBS to create this innovative show. When I’m looking for a new concept or show idea, my first question is: “Has this been done before?” LOVE by A.I. is without a doubt a unique and visionary format that has, indeed, never been done before. I see this show as having a global impact. I think it is flexible and can be tailored for each individual market. At its core, LOVE by A.I. is the ultimate fusion of science and heart. I can’t wait to see where it goes!”
Producer Takuya Matsubara of TBS's Content Production Division adds,
“This is the first time TBS’s production team co-developed a format with an overseas producer, and partnering and sharing our knowledge deeply with Craig –undoubtedly one of the best producers to create global hit formats with – was a significant undertaking. I believe LOVE by A.I. explores the contemporary theme of how humans should associate with A.I. through dating, and hope this cutting edge dating show format will spread all across the world.”
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“LOVE by A.I.” International Premiere Breakfast:
?About Craig Plestis
Craig Plestis has been involved in reality television production since the genre's inception and is currently the executive producer of “The Masked Singer,” Fox's most watched show of the past eight years, with top ratings at launch and eight seasons on the air. He has produced “America's Got Talent,” “Deal or No Deal,” and “The Biggest Loser” for NBC Television, and has hosted the Golden Globe Awards. Plestis is a renowned specialist in the development of US versions of international formats. After starting his own production company, Smart Dog Media, he launched the US versions of the NTV format “Dero!” and the Chilean format “Opposite Worlds.”
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