Artificial Intelligence (AI's) effect on Digital Marketing?

AI is already having significant impact on digital marketing and influence of #AI will increase as AI systems capabilities increase.

AI is already quite capable. Google’s AI can now read lips better than a professional and can master video games within hours. Auto-correct feature of your phone, Siri or Facebook’s news-feed algorithm are examples of systems incorporating Artificial Intelligence.

Given these developments, it is impossible to imagine digital marketing without AI. Primary marketing activities and AI use cases in these activities are listed below. To get more information on each, please visit the relevant page to see references, videos and detailed explanations:

1- Optimize Pricing & Placement: Without getting these right, any marketing spend is partially wasted. Your product needs to be priced right and easy to find for each user which requires personalization.

• Pricing optimization: Optimize markdowns to minimize cannibalization while maximizing revenues.
• Merchandising optimization: Leverage machine learning and big data to optimize your online or offline merchandising
• Visual Search Capability: Leverage machine vision to enable your customers to search your products by image or video to immediately reach their desired products.
• Image tagging to improve product discovery: Leverage machine vision to tag your images taking into account your users' preferences and relevant context for your products.

2- Optimize Advertising: There are billions of transactions, searches, conversations on the internet. Imagine you can observe, analyze, and interpret every single of them and truly offer personalized messages to your customers at the time and channel they prefer about the product they are interested in. This is possible thanks to AI. Getting even one of these wrong can be horrible, just ask numerous advertisers who discovered that their channel choice was misguided and their advertising was served next to offensive content. AI can analyze context and ensure that your brand fits seamlessly in the context.

• Neuro-Marketing: Leverage neuroscience and biometric sensors to understand how your content impacts your audience’s emotions and memory. Test your content in private until it achieves the desired effect.
• Analytics: Connect all your marketing data and KPIs automatically. Act on your data to manage campaigns, trigger alerts and improve your marketing efficiency
• Marketing personalization: Reach the right customers, at the right time, through the right device and channel with the right message. Surprise your customers with your personalized marketing increasing customer satisfaction.
• Context aware advertising: Leverage machine vision and Natural Language Processing to understand the context where your ads will be served. Protect your brand and increase marketing efficiency by ensuring your message is in with the context of the webpage or app where the message will be shared.

3- Recommendation personalization: Leverage customer data to reach customers with personalized recommendations via email, site search or apps. Mobile apps can become the next generation salesperson. Mobile apps help customers find the right products and services based on a series of questions and answers.

4- Connect & Leverage Customer Feedback: No product or campaign can be perfected without feedback and social channels form a key feedback and marketing channel. AI can help filter the noise and generate automated reactions to serve your customers instantaneously.

• Social media monitoring: Leverage machine learning to optimize the channel, target audience, message and timing of your social media posts.
• Social analytic & automation: Leverage Natural Language Processing and machine vision to analyze and act upon all content generated by your actual or potential customers on social media, surveys and reviews.
• Social media optimization: Leverage machine learning to optimize the channel, target audience, message and timing of your social media posts
• PR analytics: Learn from, analyze, and measure your PR efforts. These solutions track media activity and provide insights into PR efforts to highlight what is driving engagement, traffic, and revenue.