Artificial Intelligence (AI) in Marketing

Artificial Intelligence (AI) in Marketing

Using artificial intelligence marketing tools is crucial to take your business to the next level. I have personally evaluated and utilized these tools for a number of marketing strategies. The list has been compiled for the purpose of sharing experience and knowledge with the reader.

You will have lightning-fast data processing capabilities to analyze information from social media, emails, and the web. Some provide actionable solutions that can boost marketing and sales campaigns. AI is the perfect link between data and the implementation of effective strategies. Consider using AI marketing tools for sales forecasting, content creation, and improving customer experiences. Check out the suggestions below to maximize your business potential.

Automates decisions

Marketing technology powered by AI has the significant benefit of making data-driven decisions instantly. In the field of marketing, data plays a critical role. It offers valuable insights into how customers respond to your message, which can guide you in developing the most effective strategy for your email marketing campaigns.

Saves time and money

Every business wants to lower its marketing campaign expenses. By investing in an AI marketing tool, there may be an initial cost, but ultimately it leads to savings. This technology allows businesses to operate quickly and efficiently without having to hire staff to perform manual tasks. Rather than hiring a full team, businesses can focus on hiring employees for essential duties. Additionally, AI technology decreases the chance of human error.

?Creates real-time personalization.

As a business, it's important to understand your customers' needs. AI marketing tools can assist by adjusting your sales and marketing approach to provide a personalized experience for each customer. AI utilizes predictive analysis to comprehend customer behavior and purchasing patterns, much like how Google, Netflix, and Instagram make recommendations based on your preferences. This technology can guide customers to products or services based on their previous interactions with your company, providing exciting possibilities for your business. In order to build a relationship with your brand, it's important to offer a personalized experience to consumers. Nowadays, people expect brands to provide a customized message rather than a generic one.

Increases return on investment (ROI)?

With smart marketing tools, you can make the most out of your generated data without spending extra on other campaigns. By utilizing AI technology, you gain a better understanding of your customers' preferences and behaviors. It also helps you identify promising leads and nudges them towards making a purchase, resulting in higher returns for your business..?

Use AI to your advantage

?Content generation

The main driving force for digital marketing is content. Without it, it would be hard for companies to sell their products or convince consumers to make a purchase. Writing and generating content can take several hours a day. Marketers need to plan their targets, write the copy, edit, then distribute it at just the right time to create maximum impact.?

AI marketing tools can help in this regard by streamlining the content generation process. It can automate messages or improve engagement using various?social media marketing platforms.?

?Automated email marketing campaigns

The best AI email marketing tools allow marketers to produce effective emails that engage customers and maintain brand relationships without effort. Emails are one of the most repetitive tasks in marketing. With an AI tool, businesses can cut back on the time spent researching, creating, and testing email content.?

?Chatbots

An AI chatbot is perfect for nurturing a lead. A chatbot can create a better customer service experience when set up correctly. These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you.

?Control dynamic pricing

Dynamic pricing happens when the price of a product or service is changed based on the market condition and the supply or demand of the item.?

AI-powered tools can use this pricing strategy to gain better margins, as it allows retailers to update their prices several times a day. Dynamic pricing is best exemplified in hotel booking websites or airline companies where the prices go up or down depending on availability.?

?Forecasting sales?

To thrive, businesses need to have target revenues and find a way to ensure this goal is achieved throughout their campaign period. The application of AI marketing programs lets marketers understand and estimate possible sales based on their customer data and their past shopping behavior.?

This predictive insight allows businesses to know which products will become a top seller, how many they should stock to avoid inventory issues, or which items they need to promote further.??

?Jasper.ai

Best Features:

·??????Content Generation

·??????Tone of Voice Settings

·??????Machine Learning

·??????Plagiarism Checker

·??????Customizable Templates

Once known as Conversion.ai, Jasper is an advanced AI marketing tool intended to create high-quality ad copy, emails, landing pages, articles, or social media posts. This tool uses the GPT3-model developed by OpenAI to write human-sounding text. It also has built-in templates for AIDA, Feature to Benefit, PAS, and Before-After-Bridge Framework. All you need to do is add your brand name or product, and it will generate the copy for you.?

E-commerce shops can also produce product descriptions using this powerful AI. It can generate Amazon product bullet points or descriptions as well as write titles and meta descriptions at a click of a button.

?

AI Chatbot and Monitoring Tools

?Flick

Best Features:

·??????Hashtag Search

·??????Banned Hashtag Checker

·??????Customer Engagement

·??????Brand Tracking

Flick AI Social Media Assistant is a powerful marketing tool designed to streamline the brainstorming, writing, and planning process for social media content. By offering a 7-day free trial, users can experience a new way of creating engaging and on-brand content with ease.

This AI-driven platform functions as a versatile partner for brainstorming unique content ideas, crafting personalized captions, repurposing long-form content into shareable snippets, and organizing and scheduling ideas with just a click. Flick AI Assistant is not a generic AI writing tool; it’s like collaborating with an experienced marketer who understands your brand inside out.

Built specifically for social media, this tool offers 24/7 support and an easy setup process. Flick AI Social Media Assistant is trusted by over 100,000 content creators, brands, and marketers, helping them save time, improve results, and enhance their social media presence.

?GrowthBar

Best Features:

·??????Search Engine Optimization

·??????Paragraph Generator

·??????Meta Generator

·??????AI Blogging Tools

GrowthBar uses GPT-3 AI to automate content generation. It can suggest keywords, exact word count, links, images, and more. The tool is capable of providing extensive backlinking as well as creating blog post content outlines. There’s also a Chrome extension available.?

GPT-3 AI technology was developed by OpenAI, a company co-founded by Elon Musk. It’s the first AI tech that has passed the Turing Test, which ensures that the written copy would sound as humanlike as possible.?

?

Phrasee

Best Features:

·??????Content Management

·??????Predictive Analytics

·??????Dynamic Content

·??????Engagement Metrics

Phrasee is an AI tool that focuses on “brand language optimization.” This AI powered marketing platform works by boosting the brand language used by companies in their copies. It can generate a copy for emails, Instagram, Facebook, or even push notifications using a natural language generation system together with a machine learning algorithm. The result is a human-sounding copy that is brand compliant and effective. It counts Virgin and Domino’s as among its clients.?

Smartwriter.ai

Best Features:

·??????LinkedIn Chrome Extension

·??????Personalized LinkedIn Outreach

·??????Personalized Cold Emails

·??????Deep Enrichment

Smartwriter.ai assists in automating your email outreach. This AI tool generates a personalized email, including a personal subject line to pique the interest of customers. It also provides backlink generation, Shopify product title and description creation, and even personalized cold email outreach.?

It also allows for integration with other third-party tools and platforms to improve your cold email outreach process.?

Optimove

Best Features:

·??????Campaign Insights

·??????Hyper-segmentation

·??????A/B Testing

·??????Multichannel Tracking

Optimove is a customer data platform with AI-based marketing functions. It helps collect data from different platforms to provide a unified view of all the information in one dashboard. Businesses can analyze or share information as well as decide on marketing strategies with ease.?

Optibot, their AI tool, scours and analyzes all the customer data provided to generate actionable insights. It can suggest which campaigns to drop based on loss or let you know which customers may be too exposed to company communication.

Optimove’s clients include John Hardy, Sweaty Betty, and the New York Racing Association Inc. (NYRA).??

?

AI Content Marketing Tools

Acrolinx

Best Features:

·??????Access Controls/Permissions

·??????Full Text Search

·??????Version Control

·??????Approval Process Control

This AI-powered marketing software improves the quality of content, so it meets brand parameters. Big companies like Google and Amazon, use this tool to make sure all their marketing content aligns with their brand. You can set style, tone, grammar, and even add in company-specific wording. Its AI will go through the content and offer suggestions for improvements.

?InstaText

Best Features:

·??????Sentence Formatting

·??????Sentence Rephraser

·??????Tone Checker

InstaText is an online AI-powered writing tool similar to Grammarly. It performs basic functions like grammar and spell checks but goes a step further by rewriting sentences so it reads better. Its most important feature is its capacity to ensure the tone and style of the writer is preserved despite the rewrite. This is important for brands that want to maintain their authentic voice in their communications.?Another great InstaText feature is it lets you specify multiple keywords. When you use the program, it preserves the keywords as is, saving you time when editing the copy.?

Grammarly

Best Features:

·??????Clear Communication

·??????Real-time Feedback

·??????Tone Adjustments

·??????Formality Level

·??????Plagiarism Checker

Grammarly is one of the?best free marketing tools?for any business. This powerful AI content marketing platform allows businesses to double check their written copy to make sure it’s polished and professional.?

It features highly accurate AI that checks spelling and grammar in real time online. However, you can also install it as an extension for Google Chrome. More powerful functions like checking for tone, clarity, and style are available in Premium and Business options.?

Seventh Sense

Best Features:?

·??????Campaign Analytics

·??????Reporting/Analytics

·??????Email Campaign Management

·??????Event-Triggered Actions

An AI email marketing campaign tool, Seventh Sense ensures your emails get delivered at the right time for each customer. This personalized service allows marketers to engage with their audience better, knowing they will open their emails at the most optimal time.?The smart platform also helps increase email deliverability, improving the sender score. This is an important parameter for companies that send hundreds or thousands of emails weekly. Seventh Sense is designed to work with Hubspot and Marketo only.?

Brandwatch ?

Best Features:

·??????Automated Reports

·??????Report Customizability

·??????Follower Analysis

·??????Influencer Identification

·??????Email Alerts

Brandwatch offers two main solutions in its suite: consumer intelligence and social media management. These two solutions can be applied for various use cases that include market research, brand management, content marketing, crisis management, and influencer marketing. Not only does it offer various use cases, but as it has been around for over a decade, you can look forward to a wealth of data. However, the area where it shines is helping you to put all that data to good use. Its consumer intelligence (CI) platform is an AI-powered solution that will generate actionable insights that will help you to understand your consumers better as well as your brand and where it fits into the current market. It offers an in-depth understanding of customers' perceptions of their brands, products, and industry trends. Then, to help you make sense of all the data, you can use its flexible user interface or select one of its dozens of live visualizations to analyze the data for you. With its detailed insights and timely analysis, Brandwatch CI Platform helps organizations remain agile and responsive in today’s rapidly evolving marketplace.

?

?MarketMuse

Best Features:

·??????Categorization/Grouping

·??????SERP Rank Tracking

·??????Data Visualization

·??????Competitor Analysis

MarketMuse prides itself on using AI technology in all of its services. The tool is designed for businesses needing help in crafting optimized long-form content like emails, sales copies, landing pages, or articles.?It starts by conducting deep AI research on the topic. Then, it creates a first draft based on the chosen subject to help users get started with the copy. It also includes KPIs and a content brief to serve as a guide. Users can continue editing the copy using the built-in editor and shape it according to the AI’s suggestions.?

DeepL

Best Features:

·??????Whole Document Translation

·??????Auto-Detect Language

·??????Browser Application

If you’re a business serving a global market, it’s beneficial to offer accurate translations of your marketing content or copy. DeepL is a powerful AI tool that translates documents and files into several popular languages of your choosing. It not only translates the text word for word, but it adds subtle nuances and words that some of the biggest translation tools like Google and Microsoft, have difficulty grasping. The end result is fluent text that is accurate and easy to read.?

Chatfuel

Best Features:

·??????Multi-Channel Marketing

·??????Template Management

·??????Lead Database Integration

·??????Pipeline Management

Chatfuel is among the most used chatbots in the market. It assists in automating FAQs as well as qualifying leads before they are directed to a live sales agent if they are ready to purchase. It also provides integrations to various third-party tools like Calendly, Shopify, or Google Sheets. They even have an API in case you need a customized integration for your system.?

Customers.ai

Best Features:

·??????Customization Interface

·??????Sales Conversion

·??????Automated Outreach Funnels

Customers.ai is a multi-platform chatbot creator that enables businesses to easily manage their marketing chat content with ease. It has a Unified Chat Inbox including a toolbox of integrations for easy scaling of any campaign. They also offer InstaChamp, a great marketing chatbot designed for IG businesses.

?ManyChat

Best Features:

·??????Marketing Lead Database

·??????Multi-Channel Communication

·??????Customization Interface

·??????Real-time Consumer-facing Chat

Manychat has proven itself a prominent fixture in the world of AI chatbots. It’s easy to use and cleverly designed for sales and marketing. ManyChat focuses mainly on Facebook Messenger, but they do have support for Instagram Direct as well. The AI tool can be used without any coding knowledge, promising users that they can set up a bot in as little as 20 minutes.?

AI SEO Tools

Brand24

Best Features:

·??????Discussion Volume Chart

·??????Data Exporting

·??????Sentiment Scoring

·??????Social Measurement

For any business, reputation is everything. With Brand24’s powerful AI social media monitoring tool, brands can keep track of positive and negative feedback about the company in real time. It analyzes conversations about the brand, products, and competitors all over the web.

Aside from monitoring brand reputation, it also lets you assess marketing campaigns and address issues that may come up before it gets out of hand.?

?

Surfer SEO

Best Features:

·??????Free Outline Generator

·??????Keyword Research Tool

·??????Keyword Surfer

·??????Content Editor

Designed to optimize blog posts, articles, and other copies, SEO Surfer is an easy-to-use AI online tool. It’s created for more technical SEO, allowing users to fully audit existing copy and compare it with the competition. Surfer also has the capacity to evaluate keywords using Google’s BERT method and has over 500 ranking metrics to analyze content.??

Frase.io

Best Features:

·??????Idea Recommendation

·??????Content Optimization

·??????Technical SEO

·??????Data Visualization

Frase.io lets you create SEO-optimized content better and faster. Once you enter a topic, Frase automatically compares and pulls data from the top sites with the same keyword. This artificial intelligence marketing tool generates an SEO-friendly outline, so you can write content that ranks higher on search results.?As you create your content, Frase will score your work. The higher your score, the better your content will rank against competitor sites.?

?

AI Social Media Tool

Smartly.io

Best Features:

·??????Campaign Dashboard

·??????Customer Segmentation

·??????Enterprise Scalability

·??????Performance Metrics

Smartly.io is an AI-based ad marketing tool that lets teams plan, test, and launch only the best-performing ads to their target audience. It integrates with major platforms like Facebook, Snapchat, Pinterest, and Instagram, letting businesses handle all their ad marketing on a single dashboard.?One of its strengths is it allows for modular ad testing across different channels. This lets businesses see which ad designs are performing best.?

Emplifi.io

Best Features:

·??????Social Publishing

·??????Engagement Tracking

·??????Follower Analysis

·??????Influencer Tracking

Emplifi.io is a social media management AI marketing tool that helps manage all of your social media profiles in one dashboard. You can use it for tracking campaigns to see how they performed.?This tool is most valuable for managing your influencer marketing. It provides a unified dashboard to easily locate, evaluate, and stay connected with your influencers. Additionally, it offers analytical insights and the ability to schedule posts for optimal performance. Notably, major corporations such as McDonald's, Pinterest, Instagram, and YouTube also use this tool for marketing.