Artificial intelligence (AI) will completely revolutionize search engine optimization (SEO)

Instead of a static formula, it utilizes user experience, big data, and machine learning to produce results that meet user needs more precisely while learning and improving on the fly.

 Artificial intelligence, or AI, has been a trending topic in the search engine optimization industry. It’s also widely misunderstood.

A lot of the widely-held beliefs about AI are based on speculation, surmised from patents and search engine behavior. Unfortunately, speculation frequently leads to fear — and fear sometimes empowers the industry’s con artists. I wonder how long it will be before we start seeing practitioners claiming to offer “AI-proof” SEO services.

The most important thing to understand about AI is that it is not a static formula to solve. It’s a constantly evolving system designed to identify, sort, and present the data that is most likely to meet the needs of users at that specific time, based on a multitude of variables that go far beyond just a simple keyword phrase.

AI is trained by using known data, such as:

• content
• links
• user behavior
• trust
• citations
• patterns

and then analyzing that data using user experience, big data, and machine learning to develop new ranking factors capable of producing the results most likely to meet user needs.

The Past

Search algorithms of the past were pretty unsophisticated. Drop a keyword phrase into your title, heading, and alt tags, then pepper it throughout your content, and you could almost be assured top ranking. That is, until your competitors did the same, and then it became a virtual arms race to see who could stuff a keyword phrase into a page as many times and in as many ways as possible.

SEO practitioners became creative at finding new ways to squeeze a few more instances of a keyword phrase into a page, even if it meant using ridiculous tactics that served no purpose other than to increase keyword density. They hid text by coloring it to blend into the background, positioning it off screen, or even using z-index to change the stack order of elements, along with a plethora of other equally sketchy methods.

Fortunately, it didn’t take search engines long to build effective countermeasures into their algorithms to defeat these rudimentary tactics. A more challenging obstacle, since Google’s algorithm relied heavily on links, was separating the legitimate editorial links from manipulative link spam.

After spending a few years battling both black hat SEO practitioners and honest but misinformed marketers, Google implemented a scorched earth policy with the release of Penguin 1.0, destroying thousands of legitimate businesses in the process.

Read full article https://icrowdnewswire.com/2017/07/23/artificial-intelligence-ai-will-completely-revolutionize-search-engine-optimization-seo/