Artificial Intelligence: advantages for businesses

Artificial Intelligence (AI) is becoming a part of our everyday lives, offering a wide range of opportunities. It not only optimizes business operations but also has the potential to revolutionize entire economic sectors. Research by IFS indicates that up to 90% of businesses plan to invest in AI in the future. This article will delve into the most beneficial applications of this technology.

Streamlining and automating business processes

AI technology can automate repetitive tasks, enhancing efficiency and minimizing human error.?

An example of such implementation is the quality control system at Bunge, implemented by Solwit’s specialists. Bunge is one of Central Europe's largest oilseed processors and vegetable fat producers. With the implementation of a computer vision inspection system, the company uses AI to verify labels conform to standards. LabelScan, the system, has substantially improved the efficiency of the label verification process by automating it.

Improving customer experience

In CRM systems, artificial intelligence can improve marketing materials, help develop blog ideas, and more. AI data analysis can assist salespeople and specialists in discovering the kind of content recipients want to receive, so the company's message will be better tailored to the target audience. Furthermore, it will help generate reports, process statistics, or clean databases.?

We can already find CRMs on the market that incorporate these solutions, including:

●? ? ? ? Hubspot - Chatspot,

●? ? ? ? Zoho - Zia,

●? ? ? ? Salesforce - Einstein GPT,

●? ? ? ? Pipedrive - Sales Assistant,

●? ? ? ? Freshworks - Freddy AI.

Supporting business decision-making

Consulting firm PwC estimated in 2018 that AI could boost global GDP by 14% by 2030. This change will be driven primarily by the automation of business processes, especially routine and repetitive tasks.?

However, it’s important to note that AI’s ability to quickly analyze vast amounts of data and generate useful business insights can inform business strategy, marketing, or sales, aiding managers in making more informed decisions.

Big shift in content creation

Generative AI’s advanced algorithms can produce content that is grammatically correct and tailored to a specific audience, enabling companies to customize their messages to individual customers.?

Machine learning can process messages from current customers, such as emails or phone calls, and use this information to respond more effectively to future customer inquiries.?

There are also solutions available for creating automatic newsletters based on customers’ interests and purchase histories.

Boosting Profitability and Cutting Costs

Incorporating AI into company systems can save significant amounts by streamlining processes, reducing errors, and increasing operations' efficiency.

As a result of using artificial intelligence in the financial sector, efficiency increases, costs are reduced, quality is improved, and customer satisfaction grows.

Automating activities such as answering frequently asked questions, briefings, and even preparing and signing contracts can eliminate human error.

Leveraging AI Solutions with a Trusted Technology Partner

Companies can benefit immensely from implementing artificial intelligence in the long run, not just financially but also strategically.

If you are seeking a proven technology partner who can help you implement AI and show you how to leverage its potential to generate higher revenues in your company - set up a free consultation with Solwit's experts!