Artificial Doesn’t Mean Inauthentic: AI’s Place in Student Engagement
There’s concern that over-reliance on AI could make our enrollment and marketing efforts less authentic. The human component of this work — forming meaningful connections to help students and families make a huge decision — is precious and should be protected. But, this new technology doesn’t have to make what we do any less human.?
In this blog post, we offer some recommendations for how you can move forward with this innovative technology in a way that makes your work easier and your impact more powerful.
[Webinar] Are You Human? National Study on Student Perceptions of AI
Given the widespread interest in AI and its implications for higher education, Carnegie sought to answer a crucial question: What do students truly think? This enlightening session unveiled the findings of a comprehensive research study on prospective undergraduate students' AI usage, perspectives on modern technologies, and their ability to distinguish between AI-generated marketing content and human-written copy.
[Demo] Slate Trips
In this Slate Demo, Senior Slate Trainings Strategist Nick Porcella offers a comprehensive tutorial for Slate Trips. By the end of the session, you’ll understand best practices for using Trips as well as its relationship to the Events, Scheduler, and Voyager modules.
[Upcoming Webinar] In An Age of Declining Demographics, Personification Is King
With the college-bound population declining sharply through 2026, the fabled “demographic cliff” reveals how essential applicant quality and right-fit recruiting have become. More than ever, universities need to focus their story and understand how to deliver the right message to precise student populations. This is where psychographics take center stage, and it’s imperative in today’s enrollment marketing. How do we measure personality and motivation? How do we know what the right messages are to drive conversion?
In this session, Carnegie’s Chief Strategy Officer Tyler Borders, and Samford University’s Vice President of Enrollment Management Jason Black clarify how to objectively define and understand personality and motivation, and actively apply it to your recruiting efforts.
Date: Wednesday, April 24, 2024
Time: 2:00 to 3:00 p.m. ET
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Price: Free
[Upcoming Training] Carnegie Slate Camp: Queries + Portals
Held prior to the 2024 Technolutions' Slate Summit, this program will be held as half day sessions. Our team will cover queries, building from a strong foundation of best practices into more complex querying by utilizing subqueries and the Portals module. Whether you are new to Portals or a more veteran user, we will have an option for both as we will be running a beginner session and advanced session concurrently.
Participants can choose to attend one of the half days or the full program.Registrations will be refundable until June 4, after which registration can be transferred to another institutional attendee.
Date: June 18–June 19, 2024
Location: Convene | 311 W Monroe St, Chicago, IL 60606
Price: $300 per individual for a half day session | $500 for full program
[Blog] Carnegie Named a 2024 Google Premier Partner
This honor is particularly meaningful given the increased rigor of the program and the small percentage of agencies who made the cut. “It’s amazing to be a Google Premier Partner again in 2024,” said Alexa Poulin, Chief Digital Officer at Carnegie. “We’re excited to share so many great benefits with our clients as well as our Digital Marketing team to be recognized again for all their hard work.”
[Case Study] Gettysburg College
As a longstanding partner of Carnegie, Gettysburg College recognized the importance of staying competitive in their market. Seeking to truly understand their audience and effectively communicate the value of a Gettysburg education, the enrollment and marketing leaders approached Carnegie with a fresh strategic approach. Their aim was to not only test the effectiveness of their plan in the market but also to explore innovative ways to connect with potential students while showcasing the unique experience that Gettysburg provides.