Articulating your value

Compass Family,

Whenever you’re speaking with someone in a business context, you probably have some sort of goal or objective: helping them or asking for help, inspiring them or getting inspired, hiring them or convincing them to hire you. One thing is certain: When you’re trying to win new business, how you articulate your value, and how you tailor your message to land with each potential client, makes all the difference. 

That’s what the new Compass Academy course “Win Every Listing With Confidence” is all about. It demystifies your pitches by providing strategies and talking points for every type of client.

The “How to Show You’re the Best Agent for the Job” module of the course contains 3 dynamic lessons: 

• LA agent Courtney Smith leads, “Communicating the Value of Working with a Team” (her team has more than 1,000 transactions under their belt)
• NYC agent Brian Lewis (ranked #19 in REAL Trends by transaction volume) leads, “How to Market Yourself as a Solo Agent to Sellers” 
• Dallas agent Becky Frey (ranked #91 in REAL Trends by transaction volume) leads “What Makes you Unique”

These three agents are experts at communicating their value and positioning themselves to win new business. These tutorials detail how to communicate your value and unique differentiators, whether you’re a solo agent or a member of a team.

And in the “How to Build a Connection With Your Clients So They Want to Work With You” module, NYC agents Aaron Seawood, Shane Boyle and Sorel Roget define the different types of sellers — Big-Picture Thinkers, Rational Minded, Feelings Driven and Highly Functional — and share tips on how to identify them and proactively adjust your pitch so that it’s most effective. 

Strategic communication takes thoughtfulness, planning and practice. These are all steps you can take today to start preparing your pitch and successfully grow your business. And keep an eye out in the coming weeks for new videos within this course, including tutorials on how to defend your commission, creative ways to highlight your expertise and how to pitch Compass to any seller.

Stay safe, stay home, and have a great weekend!

Best,

Robert