Articles with EXACTLY 8 pictures perform the best?
Stacy Edghill
I get you seen, noticed and chosen! | LinkedIn Training | Social Media | Networking | Referral Marketing
- and other interesting article stats to help you improve your visibility on LinkedIn...
I came across some stats recently about articles on LinkedIn and as I have struggled to achieve good visibility with my articles lately I thought I'd test them.
1. Number of pictures
The first one was that an article with EXACTLY eight pictures within it will perform better than those with ANY other number. Eight, I wonder why? It seems even the author doesn't know - anyone able to help?
This post will be an experiment as I will post exactly eight pictures, and let's see if it performs better than my last couple of posts.
Pic 1 - Here's the graph showing the stats - pretty clear I think!
2. Number of headings
The next one is that articles with 5, 7 or 9 headings perform best. Readers apparently like odd numbers. So do I, my favourite number is 5 so I will use exactly five headings
Pic 2 - the proof
3. Title characters
According to my source (credit at the end) articles with titles between 40-49 characters perform best on LinkedIn. This has 43, excluding spaces... It's not a huge difference for other amounts though so I won't share that image, instead - here's one of my dog, who is a 'character'!
Pic 3 - Max, knackered after his 13th birthday party
4. Length of the article
This one I did know - long-form content gets the most shares on LinkedIn. The magic number here is 1900* words, if you aim for anything between 1700 and 2100 you should hit the sweet spot.
Pic 4. This is the first image I got when I typed in 1900, thought I'd go with it
5. How-to and lists
How-to articles and lists get twice as many views as question posts. Also, it was noted that short lists perform best, those with 5-10 items in particular. Why? I guess people are so busy they want you to get to the point.
Pic 5 is the number five, since it's my favourite!
To recap:
- Exactly 8 pictures
- 5, 7 or 9 headings within the article
- Title between 40-49 characters long
- Article length about 1,900 characters long
- How-to and lists perform best
I have just about achieved everything, just a few photos to add and then we'll see if this works:
Some of my favourite things
I'm keen to hear from you all what your experiences of articles has been so far, if you agree or disagree with anything here, and if you're going to try anything different because of it.
Credit for the stats: Foundation
*Number of characters in this article = 1,972
Director The Butterworth Gallery(Butterworth Studios Ltd) Scottish Fine Art Online Gallery - Director DeeTour Ltd (Northern Highlights Pass - Discounted Sightseeing Pass NE Scotland)
5 年Great to meet you and the Aberdeen Young Professionals (AYP)?team last night. This article is a great read. Will try all your tips, thanks again for sharing your LinkedIn know how. :)
Helping Female Homeowners access greater spending power by sharing options UW offer. | Add an income stream | Residual/Royalty Income | Do work once, get paid forever | Energy | Broadband | Mobile | #BetterOffBundling
5 年Looking forward to a recap of this and other great and, no doubt, new information on training on Friday.?
Head of People at Verlume | Award winning NED | People & Culture | Leadership Development | Strategic Thinking Partner | Conflict Resolution | Inclusion | Culture Change
5 年I wonder how many views come from people who see it as a result of reading this post (as I did) versus seeing the article itself...??
Hilarious. Article after yours. A linkedin on rules. Will need to repost some ev rule stuff....