Article on THEODORE LEVITT

Theodore Levitt, who was a prominent economist and professor at Harvard Business School. He was known for his contributions to the field of marketing and is often credited with popularizing the concept of marketing myopia.

Marketing myopia is the idea that businesses should focus on meeting the needs and wants of customers, rather than merely selling products. Levitt argued that companies should define their business in terms of customer needs and not just the products or services they offer. He famously stated that people don't want to buy a quarter-inch drill, they want a quarter-inch hole, highlighting the importance of understanding and addressing the underlying customer needs.

Levitt's work had a significant impact on marketing theory and has been influential in shaping the way companies approach their marketing strategies. His ideas continue to be taught in marketing courses and are relevant in today's business world.

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