Article Posting metrics part 3
Yuichi Haga
Global Diversity, Equity, Inclusion Lead at Sony Interactive Entertainment America LLC
Below are some general findings from 4 months (16 weeks of weekly posting).
First I will post my LinkedIN metrics. Section one, and the oldest section, covers setting yourself up for success as a leader and someone looking to make significant life long changes. Section two, covers what I am doing to reverse my Type-2 diabetes currently. Section three, the last one, covers how supporting the community and becoming a teacher/mentor actually also help you.
First of all, I am not sure how "Impressions" work as a metric. The numbers are nice to see, but I'm not sure what they mean exactly. Another thing to note is that reactions, for me, are relatively static after the first 2 weeks. For the 2 reasons above, I'm focusing mainly on the article views as a primary indicator of how well the article does, then I will lean more on impressions.
My first two articles received the most initial views (likely because I was starting something new), I did have a spike on Chapter 14: Servant Leadership which highlights that Leadership focused articles will likely get the most attention on LinkedIN which makes sense.
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There were a few articles that I wrote that had large deltas in terms of growth in article views which highlights a potential niche I may have found and something I probably should tap into more here (and potentially elsewhere).
In terms of impressions, it seems that overall, having 2 posts per week separated by a few days, gives a slight edge impression wise than posting once per week.
I did get a noticeable number of connection requests since starting this and LinkedIN recently invited me to be a "LinkedIN expert" further extending my reach on the platform. I have only just started so I don't know the effect this will have for me.
I am interested to see what insights others might get from my data.