An article I wrote for Virgin (please read)
Being a entrepreneur & disruptor (in today's unique climate)
When starting out, it can seem like everyone is starting a new business. This is the first myth. There are now 7.5billion people in the world and according to Forbes, 543,000 new businesses start up each month. That sounds like a lot, but that’s only 0.00087% per year!
Well over 95% of these businesses will not be your competition, and according to Forbes 80% of those fail in the first 18 months. So the reality is that the main competition is with yourself and your courage and conviction to just do it. Get started and get perfect later.
To stand out in what appears to be a crowded market place you need to do the following:
1. Be unique. Balance being who you already are with being memorable and discussion-worthy
2. Be so great they can’t ignore you. There’s ALWAYS room for the best
3. Create great solutions, products and services to meaningful problems
4. Serve, solve and care. If you love your client, your business will flourish
5. Be consistent and persistent. Get yourself out there and keep yourself out there
If you go above and beyond the competition, you rise above and beyond the competition.
You can do this by:
1. Giving more valuable, free information and help to your community, followers, fans and customers. I do this with my podcast the “Disruptive Entrepreneur” and daily live videos on my Facebook page
2. Create assets within your business that have a long shelf life:
Systems, apps, books, podcasts, licenses, franchises, products, information, platforms; even new currencies
3. Build communities of loyal followers on all the social media platforms and leverage free access to millions of customers
I’ve used social media to get 2 public speaking world records & get my books published. And I’m just a normal, (once) young entrepreneur who stared with nothing but put himself out there!
Thanks to online media my latest book “Money” became no.1 best seller in the world on Audible.co.uk, and went on to create the revolutionary Money live event. YOU can do this too. And more.
YOU can use social media and the internet to find your outsourced staff, build your systems and set up any business with lower cost, less overhead and far less risk, reaching more customers faster than ever before. And making more impact, money, and difference as a result.
To help you do this, and to show you exactly how... without fear or doubt... I'm inviting you to join me at the new January Make, Manage & Master Money event.
This isn't a free event, and has previously been reserved exclusively for buyers of "Money", my best-selling book. It's for people serious about going from 'busy'... to a mobile, balanced lifestyle making great money, making a difference & experiencing more happiness & contribution.
#BUT
I've reserved 38 seats for my LinkedIn community, one for each year of my birthday on January 4th - as my gift to you :-)
If you'd like to be one of the 38 people who get a ticket, and they'll go fast, **simply message me privately** and leave your phone number so our team can confirm your details.
First come, first served.
Give yourself (or a loved one) the best New Year's gift possible. The gift of an incredible new lifestyle.
Message me now.
Rob
"If you don't risk anything, you risk everything"
Consultant Salesforce Project Manager with ebracent
6 年Gary Weston
CANNES APARTMENTS & EVENT VENUE RENTALS & FOUNDER and CEO at I-PRAC
6 年Nice Article Rob Some great points I personally feel that most business fail because they have not completed the correct research I was approached by a guy for investment who worked for many years as an accountant and was laid off his decision was to open his own accountancy firm When I asked him to put his business plan together it was clear he was only setting up an accountancy firm because thats all he thought he could do but did not realise he was entering a saturated market, after advising him to have a look at other business ideas that his experience as an accountant could benefit from he came back with a really good idea that solved a problem within his industry and was new different and gas room for growth I invested 100K in his business for 35% and now 3 years later he has a business turning over 2 million with great net profits So I think people need to think a little more about the business is their a gap in the market DONT just do what you think you you should do think before Great post Rob