Article : The Customer Engagement Hub
Raj Wadhwani
President, ContactCenterWorld.com - Global Association For Contact Center & Customer Engagement Best Practices (225,000+ members in 200 countries).
In the 1980s and 1990s, Call Centres fundamentally changed the nature of customer engagement. Rather than call product or service specialists when they had problems - or meet them face-to-face - customers were asked to deal with centralised service operations where ‘generalist’ call handlers were trained and equipped with information to handle their queries.
https://www.contactcenterworld.com/view/contact-center-article/the-customer-engagement-hub.aspx