ARTICLE ON BRAND BUILDING

Brand building is the process of marketing your brand, whether that be for the purpose of building brand awareness, promoting products, or simply connecting with your intended audience for the purpose of establishing a relationship with them in their day-to-day lives.

What are the 5 stages of brand building?

Branding: 5 steps for building your company's brand

• Conduct effective market research.
• Focus on a unique value proposition.
• Choose a brand name that delivers your message clearly.
• Create an emotional connection.
• Deliver consistent communications.

What are the 4 levels of brand building?

Brand Identity – salience (bottom of the pyramid). Brand Meaning – performance and imagery (second level of the pyramid). Brand Responses – customer feelings and judgments (third level of pyramid). Brand Relationships – resonance (top of the pyramid).

What are the pillars of brand building?

The Five Brand Pillars

Create your brand identity through the 5 P's that are easy to remember. The brand pillars are Purpose, Personality, Positioning, Perception and Promotion.

What are the three stages of brand building?

I've broken it down into 3 phases:?mapping, making, and marketing. There's a lot of overlap, and you'll find yourself doing all 3 or going back and forth at times. But it is a general progression. Whatever stage you're at in building your brand, use this to get caught up, cover your bases, and chart your path forward.