The Art of Waiting: Business Lessons from a Mall Bench

The Art of Waiting: Business Lessons from a Mall Bench

Waiting for a friend at the mall: a universally relatable experience that often leaves us grappling with a unique blend of anticipation, boredom, and sheer people-watching curiosity. As I sat on a bench, waiting for my eternally late friend, I realized that this mundane act could teach us more about business than any dry lecture or dusty textbook.

Observation 1: The Importance of Punctuality

As I glanced at my watch for the umpteenth time, it struck me how vital punctuality is in the business world. A late friend is annoying; a late business partner can be disastrous. Time is money, and keeping others waiting can lead to lost opportunities and strained relationships. Lesson learned: value others' time as much as your own.

Observation 2: The Power of Patience

My friend’s tardiness, though frustrating, taught me a valuable lesson in patience. In business, patience isn't just a virtue; it's a necessity. Deals fall through, projects get delayed, and clients can be fickle. Just as I waited (and waited) for my friend, businesses must often wait for the right moment to strike. Patience, paired with persistence, can lead to unexpected rewards.

Observation 3: Adaptability is Key

While waiting, I watched as store employees effortlessly adapted to different customer needs. One minute they were helping a frazzled mom find shoes for her toddler; the next, they were assisting a teenager looking for the latest fashion trend. Adaptability is crucial in business. The market is ever-changing, and those who can pivot and meet diverse customer needs will always have an edge.

Observation 4: Networking Opportunities are Everywhere

Stuck on that bench, I struck up a conversation with a fellow waiter. Turns out, he was a small business owner with some interesting insights into local market trends. This reminded me that networking opportunities can pop up anywhere, even in the most unlikely places. Always be ready to connect, share, and learn.

Observation 5: The Value of Observation

As I observed the ebb and flow of mall-goers, I realized the importance of keen observation in business. Watching consumer behavior, noting trends, and understanding customer preferences can provide invaluable insights. It's like market research, but with a side of people-watching entertainment and yes, no pie charts.

Observation 6: Creating a Welcoming Environment

The benches, strategically placed and designed for comfort, reminded me of the importance of creating a welcoming environment for customers. Whether it's a physical store or an online platform, making people feel comfortable and valued can significantly enhance their experience and loyalty.

Observation 7: Embracing the Unexpected

Finally, my friend arrived, laden with bags from an impromptu shopping spree. This unexpected turn of events made me realize the importance of embracing the unexpected in business. Plans can change, surprises happen, and the ability to go with the flow can make all the difference.


So, the next time you find yourself waiting for a friend at the mall, remember: there's a wealth of business wisdom to be gained from this seemingly mundane experience. Just keep your eyes open, your mind sharp, and maybe bring a good book—because, as I learned, you might be waiting a while.

A G Danish

Design Thinker Consultant| Strategist | 20+ years of GCC & MENA Experience

5 个月

What observations you have while waiting at the mall bench?

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