The Art of Targeting

In a world where people continuously get a deluge of information, standing out and getting your message across is a huge challenge. How many of us choose to ignore emails from unknown senders that push everything from personal loans to real estate? And when one gets served thousands of digital ads each month, who can blame us if we develop “banner blindness” --- that state where we no longer see the digital banners that litter the sites we browse?

So what can a marketer do to get a bit of attention? Customize and, as much as you can, personalize. I mean if you’re getting hundreds of messages a day, wouldn’t you pay attention only to the ones that interest you? But this approach will only work if you really know your audience.

The beauty of digital marketing is that there are a lot of tools you can use to effectively target your market. But who to target? That’s something you need to determine on your own.

We have listed a few things you can do to help you identify your target customer. Read the full article here.