The art of the table, between heritage, functionality & aesthetics.

The art of the table is a unique sector, as it is an integral part of rituals and daily habits. These objects, sometimes passed down from generation to generation, seem to give a great deal of importance to tradition. How to reconcile this heritage, the practicality of the product and its aesthetics is the question that Elie Papiernik, CEO of the Centdegrés agency, will try to answer for us.

Good morning, thank you for agreeing to answer our questions. To begin with, in your opinion, what makes the tableware category unique in terms of design and timelessness? What are its specificities?

Tableware represents a unique domain due to its harmonious blend of functionality and aesthetics, making it objects charged with deep emotional significance. Unlike other products, tableware items are often associated with moments of conviviality and sharing, thus strengthening their ties to family and cultural traditions. For example, the way a family gathers around a table to share a meal can be an important ritual passed down from generation to generation.

This connection with cultural and family rituals adds an extra dimension to these objects, transforming them into bearers of memory and tradition. Therefore, in the design of tableware, it is essential to find a delicate balance between innovation and respect for traditions. Designers must create timeless pieces that reflect both the evolution of tastes and lifestyles while preserving the essence of the cultural and familial values associated with them. By taking these aspects into account, designers can create works that transcend fleeting trends to become precious legacies passed down through generations.

While tradition plays a significant role in this particular category, do you still believe that inventiveness is key?

Absolutely. Inventiveness is essential in the tableware domain as it allows pushing the boundaries of creativity and meeting the changing needs of consumers. By exploring new manufacturing techniques, incorporating innovative materials, and rethinking traditional beliefs, brands can create unique and memorable products that stand out in the market.

A notable example is the emergence of the trend towards more sustainable and ecological lifestyles. In the tableware domain, this has led to a growing demand for environmentally friendly products made from durable and recyclable materials. Furthermore, the rise of online commerce and social media has also changed the way consumers discover and purchase tableware products, prompting brands to rethink their distribution and marketing strategies.

Finally, tableware objects are not inherently functional and practical objects. How do you find the right balance between this aspect that must remain intact and a more beautiful and timeless aesthetic?

Indeed, it is a delicate balance to strike, but it is also where the challenge and opportunity lie for designers and brands. To achieve this balance, it is essential to understand the needs and desires of consumers, as well as emerging design trends and lifestyles. Then, it is about merging these elements with solid technical expertise to create products that seamlessly blend functionality and aesthetics. Ultimately, it is about designing tableware items that enrich the culinary and social experience while adding a touch of elegance and refinement to every meal.