The Art of Strategic Positioning: Becoming the Go-To Person at Work

Picture this: Two employees, equally skilled, equally hardworking. One gets tapped for promotions, exciting projects, and leadership opportunities, while the other feels overlooked and stuck in the same role for years. What’s the difference? Strategic positioning.

In today’s fast-moving workplace, talent alone isn’t enough. You need to ensure your contributions are seen, valued, and remembered by the right people. But how do you do this without coming across as self-promotional or pushy?

Let’s break it down.

1. Good Work is Not Enough—Visibility is Key

Many professionals assume that if they put their heads down and do great work, recognition will naturally follow. Unfortunately, that’s not how it works. Perception often carries as much weight as performance.

According to a study published in the Harvard Business Review, employees who actively shape their workplace reputation and make their contributions visible are 42% more likely to be considered for leadership roles. In contrast, those who remain in the background—even if highly competent—tend to be overlooked.

?? Takeaway: Your work should speak for you, but you also need to speak for your work.

2. How to Stand Out Without Feeling Like You're Bragging

Many professionals avoid showcasing their achievements because they fear sounding arrogant. The key is to shift your perspective from self-promotion to value-sharing.

Here’s how:

• Frame your contributions as lessons learned. Instead of saying, "I successfully led a project that increased efficiency," try, "We discovered a game-changing process that cut turnaround time by 30%. Happy to share insights if it helps!"
• Ask insightful questions in meetings. Thoughtful contributions make you more memorable and show leadership potential.
• Become the go-to resource. If you consistently share knowledge, support colleagues, and provide solutions, people will naturally start associating you with expertise and reliability.

?? Takeaway: Think of visibility as contribution, not self-promotion. It’s about helping others see the value you bring.

3. Build Strategic Relationships with Decision-Makers

A strong network within your organization is just as crucial as your skill set. But networking isn’t just about schmoozing at office events—it’s about being intentional in how you engage with colleagues, managers, and industry leaders.

Here’s a simple framework to help:

? Identify key influencers – Who makes important decisions in your department? Who leads the projects you’d like to be part of? ? Find ways to add value – Offer insights, support their initiatives, or simply engage with their ideas during meetings. ? Seek mentorship and sponsorship – A mentor provides guidance; a sponsor actively advocates for your growth. Having both can fast-track your career.

?? Takeaway: Influence isn’t about being the loudest voice in the room—it’s about being in the right rooms with the right people.

Actionable Tip: Apply the Spotlight Strategy

This week, choose one strength you bring to your workplace and find a way to intentionally showcase it. It could be:

?? Presenting insights in a team meeting ?? Writing an internal article or guide on a key challenge ?? Volunteering to lead or support a high-visibility project

Remember, you don’t have to be the loudest to be noticed—you just have to be intentional about how you show up.