The Art of Startup War 01

Guerrilla Sprints. Not world war

In building a startup, your primary focus should not be about winning the war at a go; it should be about winning strategic small scale battle after battle until you win the war. 

War is expensive and resource intensive. War is hoping to gain 10% market share of your target industry in 2 years on a laughable budget and zero industry experience. 

During the early stages of your startup, your battles are facing your assumptions one by one. Victory is either validate to systemise or disproof to improve upon.

A battle could be gaining your first x number of customers to build a better product or creating your first scalable process that can multiply your output by 10x while keeping your effort as minimal as possible. 

The Lean Startup Apologists call this focusing on the One Metric That Matters.