The Art Of Social Media Strategy

Nearly 40% of small business have no social media marketing strategy. More than one - third of small business lack social media accounts, according to a new survey from Visual Objects. Small business that use social media believe that it presents an authentic brand image to wider audiences.

Are you just getting started with a social media campaign for your business ? Need help planning and formulating your social media strategy for ultimate success? Do not worry.

Here are the 7 steps to creating a social media strategy for your business :

1. Determine Goals and Objectives

Set specific objectives and use measurable KIPs to determine success and ROI.

2. Put Together A Winning Team

Create a cross - functioning team that involves social media marketers, customer services, support and sales.

3.Understand Your Audience

Put together target audience persona such as buying behavior, online activity and social media engagement.

4. Look and Listen

Assess your own social media , then compare it to competitors to see what works and what doesn't.

5. Choose A Platform

Depending on what your company does and who your target is, focus your efforts on producing quality content for that social platform.

6. Create A Content Plan and Calendar

Research on optimal dates and times for posting, vary your content type with different CTA ( Call To Action ) and schedule your content ahead of time.

7. Monitor, Engage, Analyze and Repeat

Optimize your best content, connect with your audience, track actions, adjust and do it all over again.

If you're going to be successful using social media, then you must have a social media strategy for your business.

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