The Art of Simplicity for Stunning, Sophisticated Brand Images

Sometimes the simple approach really is the best! It's no surprise the minimalist trend in brand photography is so popular as this style of imagery is stunning and show stopping for its simplicity. The clean lines, bright, airy look and uncluttered composition show elegance, sophistication and professionalism. They also allow you to be the focus of the image and connect with your audience through your expressions. All important aspects to share in your brand visuals.

Here we'll share how to create this style of trending image using the fabulous Dr Sheena Kumar as a recent example.

Introducing Dr Sheena Kumar. A Chartered Counselling Psychologist whose specialist therapy and coaching helps you to reduce stress and anxiety. Her clients are high performing individuals who are successful at work but are not excelling in other areas of their lives.

Her brand images needed to reflect not only a high level of professionalism but also show her approachability. They had to tell the story that she is the expert in her field and someone you could trust to hear your problems, as well as have the solutions.

After some discussion about her brand values, viewing her current marketing and seeing images that inspired her, the minimalist style was clearly the one for her brand shoot. We considered several locations but the most appropriate was her home as all we needed was a white backdrop and some different styles of chairs to create various looks. As I said, sometimes, the simplest approach is the best!

To achieve the desired look we considered the following:

SIMPLE COMPOSITION

Minimalist images are impactful and scroll stopping because they are easy on the eye and clear to understand. It's important to ensure they are uncluttered and balanced so the audience can focus on you. Don't be afraid to have lots of white space in your images. This can create the airy feeling and again draw attention to your face.

NEUTRAL COLOURS, NATURAL TEXTURES

This style of imagery is most effective with neutral and earthy tones such as white, grey and beige which are very harmonious. Natural textures such as cotton fabrics are ideal, particularly with garments that are unstructured to give a sophisticated, understated look. It's also worth noting the furniture and environment work best with neutral tones. Here you can see wood in the furniture and flooring, plain tan leather/grey seating and white walls

LIGHTING

The lighting is key to the overall effect of minimalist images. Natural lighting is perfect as it's the most complimentary to our skin. Ensure it is highlighting your face. If you're outdoors, have the sun shining on your face. If indoors, face the window so again, the light is falling on your face.

The editing of minimalist images is a key part of the look produced through the lighting. Here we ensured the edit was cool in temperature and the exposure brightened to give the fresh, clean and crisp appearance.

PROPS

In line with the theme of simplicity, props must be understated and work with the neutral colour palette. Here, the use of reading glasses add to the story of Dr Sheena's profession and business, without distracting from the overall look and feel. You can see they are also slightly blurred with the focus being centred on her face.

CONSISTENCEY

As with all brand images, consistency and delivery of your brand message is key. With Dr Sheena you can see that all the visuals look part of the same series and brand story with location, outfits, props and positioning all complimenting each other. Most importantly, they are all in keeping with her brand values of being professional, trustworthy and approachable.

Would this style of image suit your brand? As you can see, it really can create beautiful, scroll stopping images which you can be proud to share. With the right attention to detail on all the key elements of your brand shoot, it's one that can easily work for you too. Let's chat and see how we would create yours. Book your complimentary Connection Call HERE

See all the ways we can connect HERE