The Art of Seductive Marketing With Sariah Ordinario

Sariah Ordinario is right where she needs to be. The rarity of this is not lost on her; I’ve had the amazing privilege of mentoring her in the early days of her stellar coaching career, and even then I’ve admired the clarity with which she has recognized her purpose. It makes the work she does all the more meaningful and—true to her brand—seductive.?

As the founder of her very own seduction marketing framework, I’ve witnessed Ordinario break every single glass ceiling and help hundreds of Filipinos get back on their feet and onto the right path.?

Many, many milestones ago, however, Ordinario felt like the odd one out. While in school, she was never sure what she wanted to be, the drudgery of routine overshadowing her love for learning. When she didn’t fall in love with the clothing business like the rest of her family, she was certain something was wrong with her.

Of course this was simply the universe trying to redirect her. In my conversation with her for my Ambitious Tribe podcast, Ordinario recounted jumping from job to job, from business to business—looking for something that would feel right.??

Seductive Beginnings

Ordinario played with the idea of seduction after watching a TED Talk about its psychology. “I got hooked because [the speaker] gave a unique definition: seduction is about finding out about a person’s unmet need and filling it in a way that it’s been met before,” she explained.?

The talk was in the context of dating, but Ordinarino knew she could connect it to marketing, to building beautiful, high-yield relationships with clients. When she got invited to a webinar on client relationships, she debuted to 17 attendees this new seduction marketing framework she came up with. It was not long before she was reinvited to teach the same framework, this time for a longer timeslot and to 200 attendees.?

This was the moment Ordinario realized she was onto something. People who attended her masterclass were getting amazing results: those who had gotten used to being lowballed and underpaid were now charging what they deserved. Those who previously booked zero client calls for months on end were suddenly getting four calls daily.?

When people started asking her for 1:1 consultations, impostor syndrome struck. “I’m not a coach, I’m not a certified anything. I’m a clothing technology graduate. I jumped from job to job,” Ordinario recalled. But since some of the people requesting were her personal friends, she obliged.?

Amazingly, those who consulted got consistent results, with some even raising their rates. Ordinario was overwhelmed. This —whatever this was, since at the time she didn’t even know what this career was called—wasn’t really something she ever dreamed of.?

“I had this notion that you had to be certified in order to teach something,” she said. But she also knew that her combined experience in relationship coaching, sales and marketing, networking, business, and knowing how to organically increase demand on Facebook can solve this existing problem that no one else had the solution for.?

Stepping Into Your Purpose

When the pandemic hit, Ordinario saw so many Filipinos having a difficult time getting clients, and she knew she had something to share that can help. “Call it intuition,” she said. “I really felt like this is what I needed to do, and I felt that everything I experienced in the past was leading me to this. Even the timing, the pandemic, and seeing all these people losing their jobs, it was time for me to contribute something to the country.”

So she quit her day job as a copywriter. “I told my manager that they can probably get another email marketer who’s probably better than me. But what I’m teaching, right now I feel like I’m the only one who can teach it to my fellow Filipino freelancers,” she explained. “I had to make this difficult decision of letting [my job] go even though I don’t know what would happen to me next.”

At the time she called herself a Client Relationship Coach, and she didn’t know how to earn from it, earn clients, or how much to charge. But this quickly turned around.

“It’s true what they say, that when you shift from an ‘I’ mentality to a ‘We’ mentality, the universe just gives you these opportunities you never expected in order for your vision to become reality,” Ordinario said. When she rooted her purpose in helping others thrive—when she expanded her vision to include not just her but others as well—so many people saw the value in the work she was doing. A coach offered to help her create a course for free simply because he saw the value of her framework. A videographer friend agreed to help craft her classes despite the scant budget.?

Shooting her masterclass took Ordinario half a year, if only because of her anxiety with stepping in front of a camera. But she wasted no time in building her community and gaining traction as a coach through showing up in different groups and speaking engagements. The case studies were starting to pile up, and her clients’ wins were getting bigger. She was also becoming more popular—giving her the confidence to finally, wholeheartedly step into the seductive marketer persona.?

“Before, I thought this was all accidental. Until the community exploded and they were all looking up to me for help,” she recalled. “I found confidence. Like, yes you didn’t know what you were doing, but this is you now. This is what you’re good at and passionate about and what you can contribute to the world.”

In Defense of Late Bloomers

Ordinario was now earning what she wanted, so now she became concerned with consistency and hitting her income goals without relying on luck. That’s how she came to my mentorship program. She recalled her first official launch after my course: “After two months, I made $20k. That’s what I used to make in a year. Now I just made it in two months.”

“I felt so happy that the right people were coming my way without me chasing after them,” she added.

Ordinario still marvels at how everything fell into place in the end. She used to think she was a failure, but now she knows she was definitely meant to do this at this particular time. All those experiences she had were not wasted because they shaped her to become what she is. “My age, I think, helps as well [in providing clients with solutions]. I just proved to myself that it’s never too late,” she said. “I was comparing myself to others because I haven’t found myself yet. Now I’m just thankful that everything happened at the right time.”

To hear more about Sariah’s story and her advice for people on a similar path, listen to our podcast episode here. For more inspiring stories about wealthy, driven, and ambitious humans and actionable steps you can take in order for you to move the needle and have a soulful business, tune in to Ambitious Tribe with Kassy Pajarillo.?

If, like Sariah, you want to elevate your business (and life!) through a high-ticket coaching and consulting business of your own, apply for my exclusive training here to learn how to craft your power profile and make your passion profitable. See you there!