The Art & Science of Positioning Solutions

You Don’t Have to Differentiate Every Product to Win More!

Trying to differentiate every product is like splitting hairs. And the bigger your portfolio gets, the harder it is to do. In B2B, it’s not necessary to differentiate every product to win more.

Positioning solutions is a matter of convincing your target customers that you have the ability to make them more successful than the competition.

Here’s the thing. Your target customers have too many problems to be concerned with all of them. What they care most about is eliminating the biggest obstacles that stand in their way of success. It's immaterial whether it takes one product or five products to get the job done.

That’s the beauty of positioning solutions. They’re more about the customer's aspirations than they are the products.

Learn how to generate more revenue from existing products by positioning solutions that communicate your ability to make customers more successful than the competition.

WHERE: Atlanta, GA

WHEN: November 20, 2019

COST: $995/person; Register by October 11 and save $100.

Information & Registration

• Getting and keeping the attention of your target customers doesn't require superlatives or shock-vertising headlines. Sometimes it's as simple as saying something they agree with.
• Verbalizing an overview of a solution can be as simple as a telling a few short stories neatly packaged under a common value theme instead of a long feature explanation.
• If features and benefits make you sound just like everyone else, get to know your target customers better than the competition and your voice of credibility will be the difference.

Learn how to employ these techniques and more in an interactive hands-on workshop for using products and your markets.