The Art of Reaching Gamers a passionate, yet challenging Audience

The gaming industry is a rapidly growing market that presents unique challenges and opportunities for brands looking to reach a highly engaged and passionate audience. While gaming may seem like a niche market, the impact of this industry extends far beyond the world of video games, offering valuable insights and lessons for marketers across all industries.

<I could now include some stunning numbers, to verify how incredible BIG this opportunity is for your brand - if you want some of them, feel free to write me a DM with "gaming numbers">

Gamers as Target Audience

One of the key differences in advertising to gamers is the strong emotional attachment they have to their favorite games and as well brands outside of gaming. This emotional connection can make advertising to this special target group a double-edged sword - a well-crafted campaign can quickly build brand loyalty and advocacy, but a poorly executed campaign can just as easily cause negative associations and damage the brand's reputation. And keep in mind, gamers are not a homogeneous target group, they can quite differ a lot - the one thing they have in common is the way how they behavior, motivation, and commitment they have towards something they like, or admire - doesn't matter if it is a game, a brand or a human being.

This highlights the importance of understanding the specific needs and preferences of this very special target audience, and being able to craft campaigns that not only promote the product, but also enhance the overall experience. It also underscores the importance of actively monitoring and responding to feedback (with some fun, courage and boldness), as the gaming community is highly engaged and vocal, and can quickly spread word of a negative experience (which as well can give your campaign a boost - so don't be afraid to trigger them, but be aware that you don't dig your own brand grave). However, a playful way or even cringe content can help, like ALDI Nord Group is doing it currently with their new campaign (target group may are not gamers, but it works somehow). Why they work with authentic influencers - for me personally Jeremy Fragrance himself is cringe x 1000 so a very good and bold fit!). And the Ad is based on a real thing - freshly baked bread is the most favorite smell of people all over the world - there are a lot of polls and studies, but don't let's go too deep into this now. I think it is a wonderful ad, which would work as well perfectly on Twitch - from my point of view!

The Rapidly Landscape

Another consideration for marketers is the need to be nimble and adapt to a rapidly changing landscape. The gaming industry is constantly evolving and adapting to new technologies, trends, and topics within the various communities, and brands must be willing to do the same in order to effectively reach and engage with this demographic. This requires a deep understanding of the topic gaming itself or at least some parts of it, as well as the ability to quickly and effectively respond to changes in the marketplace. Talking about campaigns, it is best to make them interesting, flexible, and interactive enough, so you can change and adapt on your way - especially when it comes to the interaction. Don't underestimate that you have a plan on what to do, when sh*t is hitting the fan - or the other way around, when your campaign goes fanlove viral!

Lessons learned from the gaming industry

The gaming industry also offers valuable lessons for advertising to a global audience. With a highly engaged and passionate audience spanning the world, the gaming industry provides a glimpse into the challenges and opportunities of advertising to a diverse and culturally distinct audience. Brands must be prepared to effectively communicate their message across multiple languages and cultural contexts, taking into account cultural differences, language barriers, and regional preferences in order to reach their target audience effectively.

Do you know ARCANE?! Well if not you missed at least a very good series, but more you missed one of the best ever made and all-in-one marketing campaigns.

I am still impressed, but take a look and read for yourself! They not just advertised it online, they made happenings in cities, they made a marketing game which was called "RiotX Arcane" in which you where able to get into the universe of all games and it's own story. LOVED IT! It was just the blast!

BUT WHAT NOW?!

Advertising to gamers offers valuable insights for marketers across all industries. The need to understand the specific needs and preferences of the target audience, the importance of being nimble and adapting to a rapidly changing landscape, and the challenges of advertising to a global audience are all lessons that can be applied to advertising efforts across all industries. Brands that are able to effectively navigate these challenges will be well positioned to succeed in today's rapidly evolving marketplace. DON'T JUST DO IT! You are not 耐克 . And please don't do it like 可口可乐公司 with the "real magic" campaign, if you are not able to deal with the sh*tstrom or negative PR (which still can go viral, sometimes even more, than positive campaigns, but then don't work with influencers, as you may get them roasted by the community - especially the European market is a bit tricky sometimes). Just remember Ankerkraut? ohh may I will tell you about this story the next time (if you are interested in this story, comment "Ankerkraut" in the comments).

What you really need is a good feeling for your target group, talk to them, understand them, and then you even could go very bold and make it fun way of trolling - the most important is take them serious, but yourself not too serious! THEY are your BRAND! As THEY build up the myth, the love, the hype, the engagement!

We are?Anonymous. We are Legion. We do not forgive. We do not forget. Expect us.

We are Gamers. We are Horde (no offense against WoW Alliance gamers). We do commit. We do support. Interact with us!

So if you're looking for a new and innovative way to reach your target audience and drive results for your business, consider incorporating Twitch into your marketing strategy. Contact us. We are?RAW-R?& we know Twitch by heart! We do live-stream, and we know Twitch and their partners.

Feel free to schedule a call with me!

Follow me on my journey through the design, gamification world –?let’s play!

Thanks for reading — I’m Jasmin Deniz Karatas.

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As well, feel free to follow me ?? on?Instagram?or?Twitch

What I do or how to work with me follow this link to my website https://www.jasmin-karatas.ch/

Yours Jay