THE ART OF RE-TARGETING
Deepina Singh
Marketing Consultant & Coach | 100+ helped | 23X ROI in Ads | $165K in sales I help freelancers/coaches go from less than $1000 to $5000 per month with proven systems to get new clients and charge premium prices
ARE YOU USING PIXELS TO RETARGET???
Running Retargeting campaigns is the best way to get conversions ( leads or sales )????
?Research says that people who have already engaged with your business, are more likely to buy from you.????
?Already engaged with your business means, they have??
1. visited your website????
2. signed up with you through an opt-in page or landing page, subscribed to you????
3. maybe they have ordered a freebie from you.????
4. or they were about to purchase, but left the product in their cart.????
You can track these people for re-targeting by using Facebook PIXELS.????
?Facebook Pixels is a tool ??(actually a small piece of code) ?????that allows you to track actions taken by people on your website.??
?This helps you to measure how your ads are working, or what is the point in your funnel or website where people are dropping off.????
?EXPERT TIP- you should install a pixel on your website or funnel, even if you are not running ads. This will help to collect maximum data and you can use it whenever you want.??
?STEPS-??
Get your pixel code from Facebook business options.??
?1. you can copy-paste this code manually into the header of your website or funnel??
2. you can integrate it using partner sites like WordPress, Squarespace, clickfunnels, etc.??
3. you can share this code with your website developer to set it for you.??
?Once installed, it immediately starts tracking data for you.??
?Use this data to track people visiting your sites, run Ads to retarget them with suitable Ad copy and headline.??
For any support in how to use create, install and use Facebook? Pixels, or to create and run retargeting Ads for increasing your conversions, reach out to me on a Free Strategy Call at www.deepinasingh.com