The Art of Promoting Ancillary Offerings in Hotels

In the world of hospitality, every detail matters—especially the unsung heroes of hotel revenue: ancillary offerings. Beyond offering a plush pillow or a refreshing welcome drink, hotels have a treasure trove of experiences waiting to be unveiled—spas, dining, guided local tours, and premium services. But how do hoteliers ensure that guests are not just aware of these offerings, but reserving time to indulge in them?

The journey begins long before guests arrive at the property. Many savvy hotels are leveraging their online presence, utilizing website posts and carefully crafted welcome emails. With strategic linking to their own hotel site, they set the stage for future experiences, effortlessly introducing an array of luxurious amenities. Marketing online is one half of the equation, but what about once guests step through those polished doors?

Here’s where RealTime Reservation shines. We are committed to helping our partners enhance their on-property marketing strategy and explore every possible “pane of glass" within their establishments. Imagine this: digital signage that not only greets guests but transforms the lobby into an enticing showcase of everything you offer. However, not all hotels have truly embraced this potential. Too often, digital signage is installed and then sadly forgotten—an opportunity for engagement missed.

A hotel's IPTV system can be a powerful ally, too. The splash screen and welcome page can feature enticing promotions for ancillary offerings. Why not use the screen in their room to showcase spa specials or exclusive dining experiences? The moment guests switch on the TV, they should be greeted not just by entertainment options but by possibilities for indulgence right at their fingertips.

But effective marketing doesn't stop at the entrance or in the rooms. Think about the journey guests take as they move about your property. Constant reminders are crucial. Strategic reminders placed in high-traffic areas like elevators, stairways, and near the front desk can keep the offerings fresh in guests’ minds. Displays in unexpected places encourage guests to explore and take advantage of what you have to offer, ensuring they know about every opportunity to enhance their stay.

Imagine a guest who casually glances at a beautifully designed digital signage display that highlights a sunset dinner cruise or an exclusive wine-tasting event. That glance could easily convert into a booking, driving revenue that might otherwise go unnoticed.

Marketing to your guests is a never-ending conversation. The narrative continues once they arrive, weaving through every experience they have on your property. By employing innovative strategies and making full use of your digital platforms, you’ll not only elevate guest satisfaction but also unlock significant ancillary revenue streams that could easily be overlooked.

In the end, it’s not just about filling rooms; it’s about elevating experiences and enhancing livelihoods. It’s time to view your property through every lens available and seize opportunities at every turn. After all, when you shine a spotlight on your ancillary offerings, you create a memorable stay worth revisiting. Your guests will thank you—and so will your bottom line.

We hope you enjoyed this installment of Steve Reads with Steve Keisling, Chief Operating Officer of RealTime Reservation.