The Art of Process Consulting: Why Your Digital Transformation Might Be Turning Into Digital Frustration
Som Chakravarty
Product Leadership | Customer Experience | Product Design | Growth | Enterprise SaaS | Human-Computer Interaction
Ever tried fitting a square peg into a round hole? That's essentially what many organizations do when implementing new software without proper process consulting. But unlike that simple childhood toy, this corporate version comes with a much heftier price tag and far more headaches.
The Status Quo Trap
Picture this: A manufacturing company, let's call them GearCo (because every business case needs a catchy name), decided to modernize its inventory management system. Their existing process involved three different spreadsheets, two paper logbooks, and Steve from Accounting who somehow kept it all together with his mysterious "system" that only he understood. (Yes, we all have a Steve in our organization!)
When GearCo invested in a state-of-the-art Enterprise Resource Planning (ERP) system, they did what many organizations do: they tried to recreate their existing process within the new software. The result? A digital version of their chaos, now with added complexity and a hefty price tag.
The Process-Software Paradox
Here's the uncomfortable truth: Your current business processes are like that old sweater you've had since college – comfortable, and familiar, but probably full of holes and not really suitable for your current needs. These processes often evolved around limitations that no longer exist:
...who knows what led to the process you follow today.
The Real Cost of Skipping Process Consulting
When organizations bypass proper process consulting, they often end up with what I call "Digital Duct Tape Solutions" – expensive software Band-Aids covering up inefficient processes. The symptoms are familiar:
Case Study: JPMorgan Chase's Mortgage Platform Transformation
JPMorgan Chase, one of the largest banks in the world, provides a compelling example of how process consulting and optimization are crucial for successful digital transformation. In 2016, they faced significant challenges with their mortgage origination process, which was fragmented across multiple legacy systems.
The Initial Situation:
The Transformation Approach:
Unlike many organizations that rush to implement new software, JPMC took a methodical approach:
1. Spent 6 months analyzing existing processes
2. Mapped customer journeys across all touchpoints
3. Identified process bottlenecks and redundancies
4. Engaged process consultants to redesign workflows before technology implementation
The Solution:
They developed a new digital mortgage platform that fundamentally reimagined the process, rather than simply digitizing existing workflows. Key changes included:
The Results:
By 2019, the transformation showed impressive results:
The platform has since processed over $90 billion in mortgages, demonstrating the scale and success of their transformation.
Key Lessons:
1. Process optimization before technology implementation
2. Heavy investment in understanding current workflows
3. Focus on customer journey mapping
4. Iterative improvement based on user feedback
5. Change management and training prioritization
Enter the Process Consultant: Your Digital Transformation Architect
A good process consultant is part business analyst, part therapist, and part future-proofer. They:
1. Map current processes and identify inefficiencies
2. Understand the new software's capabilities and limitations
3. Design optimized processes that leverage the software's strengths
4. Help manage the human side of change
5. Ensure the new process actually makes sense (revolutionary, I know!)
The Bottom Line
Before you invest in that shiny new software solution, invest in understanding and optimizing your processes. Otherwise, you're just building a faster horse when what you need is a car.
Remember: Digital transformation isn't about digitizing your current processes – it's about transforming your processes for the digital age. And sometimes, that means letting go of that comfortable old sweater, even if Steve from Accounting really loves it.
Your software implementation should be like a well-tailored suit, not a one-size-fits-all solution stuffed into your organization's existing processes. And just like a good tailor, a process consultant ensures everything fits perfectly – no digital seams bursting at the first sign of stress.
After all, the goal isn't just to go digital – it's to go digital in a way that actually makes sense. And sometimes, that means having someone tell you that your digital emperor needs better clothes.
Project Management | Agile | Digital Transformation
4 个月Love the tailored suit analogy! Just as a good suit requires quality fabric, precise measurements, and expert craftsmanship, successful digital transformation requires well-defined processes, alignment with business goals, and expert guidance. Often, the most transformative results come from first reevaluating the way things have always been done before adding digital layers. Great insights, Som Chakravarty