The Art of Persuasion
It sounds obvious that marketeers are under pressure. But in fact they are. Many are urged to clarify how the money spent online generates incremental business and delivers higher returns in the digital myriad of today.
How to stay ahead of the whirl of developments boosted by unprecedented data flows from a wide range of digital devices?
How to exploit data possibilities when these digital devices do indeed enrich the lives of people but also reshape the way customers should be approached and guided?
Content marketing, customer journey, decision points, marketing automation and omni-channel campaigns are a few wordings that express the desire to embark the quest for answers. Skills and expertise from PR, IT and Marketing converge. A new discipline will surely emerge. Intuition or focus groups might have been useful in the past but not today. Existing data methodologies do not provide the real answers.
Big data requires new statistical tools and scientific frameworks to understand its potential due to the variety of sources in fluid contexts. Behavioral science combined with statistical science can translate these data into predictive human behavior. So it becomes a valid and reliable way to know what customers want before they do, even without interfering in their privacy.
Data intelligence gets humanized and marketing technology science based. Persuasion techniques provides sub-sequential the opportunity to offer each customer well-timed choices resulting in higher returns.
It is the art of persuasion that drives these choices at each stage of the customer journey.
Webpowers' clients have seen their online revenues grow after implementing the Persuasion API. For them this science based marketing technology is beyond messaging and engagement.
It gives them a competitive edge and the higher returns they are looking for. Join them and make the call, so we can make you an offer and invite you to embark this journey to higher returns in the digital myriad of today.