Art of Networking: Building Meaningful Connections

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I am writing this article because I was invited by HAMMAD SIDDIQUI on one of his podcast where over 490 people attended from around the world. There was a panel and it discussed about career goals etc. The subject of networking was mentioned and I thought I will pen something based on my experience. Hopefully the following will help some people.

In today's fast-paced and interconnected world, the ability to network effectively is a crucial skill. Whether you are a seasoned CFO looking to establish your brand or a professional in any field, networking can open doors to opportunities, foster collaborations, and enhance personal growth. In this article, I will explore the art of networking and offer practical tips to help you become a networking pro.

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1. Define Your Networking Goals?

Before diving into the world of networking, it's essential to have clear objectives. What do you hope to achieve through networking? It might involve establishing myself as an interim fractional CFO in the manufacturing industry in Canada and advising on the sell side of M&A activities. Defining your goals will guide your networking efforts and help you target the right connections.

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2. Leverage Online Platforms?

In our digital age, online networking has become a powerful tool. Platforms like LinkedIn offer opportunities to connect with professionals worldwide. You, with your goal to establish your brand, can use LinkedIn to share your knowledge in your field. Regularly posting articles, updates, and engaging with relevant content can help you gain visibility.

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3. Attend Industry Events?

Networking events, conferences, and seminars are excellent opportunities to meet like-minded individuals and experts in your field. Make an effort to attend events relevant to your industry, as well as broader business gatherings but prepare yourself with current topics, trends etc. These events provide a platform to exchange ideas, share experiences, and build relationships.

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4. Be a Genuine Connector?

Networking isn't just about collecting business cards; it's about building meaningful connections. Be genuinely interested in others, their experiences, and their goals. Actively listen during conversations, ask open-ended questions and a lot of them, and find common ground.

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5. Follow Up?

After meeting someone new, don't forget to follow up. Send a personalized message or email expressing your interest in continuing the conversation or collaboration. Following up shows that you value the connection and are committed to nurturing it.

Here are a few examples of how to follow up:

• Ask them to recommend a book about the subject that they spoke about (my favourite)
• Ask them what other networking they will recommend for someone like you
• Ask them which networking even they attend regularly and why (this may provide a nugget or two of useful information)

Here is are a few examples of how NOT to follow up:

• Do you have time for a quick chat? (They are likely to be busy and hardly know you, so think why would they want to have chat with you?)
• Can we have a coffee? (Again, not a good idea after the first meeting. They can afford a coffee but what value do you bring to them?)
• Sending email with you resume' or CV (this is one of the biggest mistake to make unless you have been asked to send your CV?)

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6. Share Your Expertise?

One of the most effective ways to network is by sharing your knowledge. As an experienced CFO, I can offer insights into financial management for SMEs, operational strategies, and the nuances of marketing. Providing value through your expertise can make you a sought-after connection in your field.

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7. Join Professional Associations?

Professional associations related to your industry can be a goldmine for networking opportunities. These organizations often host events, webinars, and forums where you can interact with industry leaders and peers. Consider becoming an active member and volunteering for leadership roles.

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8. Offer Help and Support?

Networking is a two-way street. Don't hesitate to offer your assistance or support when you can. It could be as simple as introducing two connections who might benefit from each other or providing advice based on your experience. Generosity fosters strong and lasting connections.

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9. Be Consistent?

Effective networking requires consistency. It's not about attending one event or making one LinkedIn post—it's about continuous engagement. Set aside time in your schedule for networking activities and stick to it. Regular interactions will help you build a robust network over time.

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10. Stay Updated?

The business world is ever evolving. Stay updated on industry trends, new technologies, and emerging opportunities. Being well-informed will not only enhance your conversations but also position you as a knowledgeable and relevant professional.

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11. Evaluate and Adjust?

Networking is an ongoing process, and it's essential to evaluate your efforts periodically. Are you reaching your networking goals? Are there areas where you can improve? Be open to adjusting your strategy based on your experiences and evolving objectives.

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In conclusion, networking is a skill that can propel your career and personal growth to new heights. Whether you're an experienced professional seeking to establish your brand or an aspiring professional, the principles of effective networking remain the same. Define your goals, leverage online platforms, attend events, be a genuine connector, and consistently invest in building meaningful connections.

Remember that networking is not about quantity but quality—cultivate relationships that add value to your professional journey.

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As you embark on your networking journey, keep in mind the words of Zig Ziglar: "You don't have to be great to start, but you have to start to be great." Start networking today, and you'll be well on your way to mastering the art of building meaningful connections.