ART Launches Professional Development Program for Regional Tourism Professionals Navigating Post-Lockdown Visitor Economy

ART Launches Professional Development Program for Regional Tourism Professionals Navigating Post-Lockdown Visitor Economy

Australian Regional Tourism?(ART) has this week unveiled a comprehensive online professional development training program for Local Government and tourism professionals at a meeting of regional tourism organisations in Melbourne.?

Tailored specifically for regional destinations, the initiative will help tourism providers restimulate visitation to regional areas impacted by two years of COVID-related travel restrictions.

The program, sponsored by Tourism Australia, will be delivered online via the Tourism Hub, providing a universally accessible tool for regional tourism industry professionals to better understand the role of the visitor economy in regional communities and best practice industry planning and development.

Coralie Bell, Chair at Australian Regional Tourism?said,?

"Destination Managers and Tourism Managers in the regions don't always have access?to professional development and tourism capability building programs. This program has been developed by the regional tourism community, and for the regional tourism community, and sets the minimum level of knowledge?required to work effectively within destination development.”

"The program is delivered online to enable self-paced learning and accessed?via The Tourism Hub. The Tourism Hub is a critical tool for anyone working in the tourism industry and provides a single platform to access everything tourism, from the latest data, research, news, and grant funding programs to digital networking across regions,” she said.

ART’s training program will cover 12 modules across a broad spectrum of insightful topics including:?

  • Introduction to tourism and ATDW
  • The importance of social license
  • Destination management planning
  • Destination management planning – the implementation phase
  • Crisis planning
  • Local Government and the visitor economy
  • Visitor information centres
  • Marketing segmentation
  • Destination marketing?
  • Destination storytelling
  • Grant writing
  • Leadership?
  • Regional events

Modules will be delivered by leading tourism professionals including; Coralie Bell, Chair at ART; Rob Dougan, Tourism Australia; Alysia Brandenburg, Ecotourism Australia; Mark Greaves, The Tourism Group; Paul Matthews, Visitor Economy Tourism Consultancy, Hamish Fell, Fell Consulting; Steve Thompson and Cinnamon Dunsford, Locale Consulting; Linda Tilman, rEvents Academy; Cara George, Hipscotch; Ali Uren, Kiikstart; Hannah Stratham, Media Mortar; Peter Freeman, Woof Media; Carolyn Childs, My Travel Research; and Paige Rowett and Rebecca White, Tourism eSchool.?

To participate or become an ART member:?regionaltourism.com.au/bwg_gallery/lgpdp/?

To learn more about The Tourism Hub:?regionaltourism.com.au/thetourismhub/

-Ends-?

Additional Information

Cost:?$375 ART members?

$645 non-ART members?

Contact ART for a discounted rate for multiple participants.?

About Australian Regional Tourism

Australian Regional Tourism (ART) is the peak national body representing regional tourism practitioners. ART acts as a hub for collaboration, cooperation, ideas generation, knowledge sharing, networking and so much more. On behalf of its members, ART advocates for sustainable regional development and amplifies key messages to government, other industries and industry sectors, researchers, educators and the public.

Media Contact:

Lauren Douglass

Executive Officer, Australian Regional Tourism

Phone: 0407436965

Email: [email protected]?

Thomas Jellinek

??????new developments all over the world ?? #J + J GmbH support is program ???????? J & J & Kids Pty Ltd for the next steps of the next generation #gerneperDu #gendern muss bitte nicht sein

3 年

Perfect way! Lot of success to all participants!!! ??????????????

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Linda Tillman

I create vibrant regional communities through tourism and events | Tilma Group | Australian Centre for Regional Events

3 年

So wonderful to see you focusing on the needs of industry with pragmatic and resourceful tools Australian Regional Tourism Ltd (ART). I am honoured to be part of this great program x

Nadia Feeney

Snr Manager, Industry at Australian Tourism Data Warehouse (ATDW)

3 年

Such a wonderful resource for those amazing people in our industry closest to the operators and making a huge impact. Well done Australian Regional Tourism Ltd (ART) in bringing it together. I personally am so proud to have been involved alongside Catherine Hughes, representing Australian Tourism Data Warehouse (ATDW) and cannot wait to consume all the other modules by the industry expert facilitators.

Lisa Cameron

Creating thriving regional visitor economies

3 年

Great initiative, ART! ????

Hamish Fell

Founder/CEO Smarter Tourism Technology

3 年

Such a massive effort by everyone involved. Really valuable content derived in a really accessible way.

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