The Art of Hospitality
When I went to the University of Central Florida, the Rosen School of Hospitality (Rosen) would award its graduating students a Bachelor of Science. The university believed that hospitality was a science. Students would need to understand the chemistry of customer service, the anatomy of a theme park, and the physics of lodging to be an active part of the hospitality ecosystem. I was not a student of Rosen. I was a member of the College of Arts and Humanities and earned a Bachelor of Arts degree studying History. But hospitality is as much an art as a science.
What makes a masterpiece? Is it the artist's intentionality or expert application of artistic principles? Does the piece's time or place of creation impact its artistic merit? Academics and critics argue that an artist's environment, thought processes, and application of artistic principles all contribute to a piece's legacy. But, the accurate measure of mastery is how the public understands the importance of the work of art. This extends to the art of hospitality.
In today's world, art is becoming ever rarer. Hospitality conglomerates churn out uniform hotels, mass-producing standardized experiences. You can enter a familiar room in the concrete jungle or the rain forest. It's scientific. It's formulaic. It's disconnected from its surroundings. So, where is the art?
Click the link to read how Zannier Hotels incorporates art in hospitality.