_ ART HANDLING

ART HANDLING emerges as a promising concept for Royal Stranger's 2022 Collection. Herein, it is the cautious handling of furniture pieces that elevates them to the status of works of Art.

" Moreover, this point of view brings the feeling of a work of art to each interior space in a rather unique way: turning ordinary into Extraordinary. "

I.???????Theme

ART HANDLING brings together a wide selection of Royal Stranger’s designs, which are seen through the lens of an ambitious and unique premise - a vision of what design could be if it were art. The concept is conducted through a thorough thematic investigation exploring the fine, invisible lines separating such concepts - art & design – and their contemporary condition; it is indefinitely suspended in a state of limbo, this Fine and Functional Arts in-between.?

Functional objects are thus elevated to the status of works of art, masterpieces even – Design equals Art; they are in consonance. This juxtaposition of worlds is admittedly inspired by the remarkable works of emblematic figures in Design.

II.???????Space?

ART HANDLING is visually translated into immersive installations comprehended in a seemingly effortless atmosphere that resembles that of a museum warehouse. This backstage ambience captures a fictional story of a place that is deeply imbued in real life events and memories.

Throughout the place, one can come across a cutting edge yet private vision of a project worthy of a grand exposure: curtains shall be opened before a vast selection of unique furniture.?

III.??????Action

While scenarios like these depict a somewhat romanticized behind-the-scenes perspective, they really look upon the moments that foresee the delivery of furniture: the unveiling of such processes helps raising awareness to the importance of bringing a tailored experience to light.?

Furniture including contemporary and classic works of the brand are thus revealed while being interspersed with warehouse elements. A cinematic take on both furniture and offstage hardware – be it wooden transportation boxes, spotlights, translucent coverings, canvases, among other details. In this visually enticing landscape fusing packaging and furniture elements, the preservation and protection of design works is put in the spotlight.?

In this still life-like setting, the human presence brings dynamism while emphasizing the idea of a cautious handling. Human bodies provide a sense of scale to the furniture pieces, while being agents of a sense of performativity, a closeness to works of art which are meant to be touched and experienced. These bodies wrap up the idea of the human connection with the object, alluding to their use in domestic environments. A focus on experimentalism is conveyed and mediated by the workers’ garments – from coveralls to white gloves. Simultaneously, the latter convey the idea of an extreme care when handling the different objects: ?Handle with care?, as opposed to ?Do not touch the artwork?.?

IV.??????Works

The myriad of clinically designed furniture pieces combining handcrafted, yet innovative processes, will resemble sculptural works placed in the backstage of an Art Gallery. They regulate an unpretentious, impactful relationship between shapes, materials, colors, textures, and graphism.?

In between wrappings and cardboxes, one can recognize a clear tendency to showcase the natural colors of materials such as wood, marble, and metal; different fabrics reflect an optimist color palette, reminiscing the groovy 70s.

V.??????Purpose

ART HANDLING celebrates creativity, while opening doors to an artistic perspective on furniture and interior design.?

This approach unfolds in a one-of-a-kind contribution to the art & design worlds. Custom designs will fashion different stories, aesthetics, themes, and atmospheres - allowing one-off ambiences to catalyze while reflecting each and every authentic self. Moreover, this point of view brings the feeling of a work of art to each interior space in a rather unique way: turning ordinary into Extraordinary.