The Art of Good Product is Being a Great Middleman

Most failed products don’t die because they’re bad. Well, some do. They die because they’re inconvenient. They demand that we change—adopt someone else’s workflow, break habits, replace familiar tools with something “better.” The creators believe that, given enough product-market force, we’ll all just come around. But we don’t. We cling to the messy, inefficient system that already works for us. It’s why PointShare refuses to die.

And now, thanks to the DeepSeek R1 moment, that stubbornness isn’t just a quirk—it’s an advantage. Yesterday’s old cloud-based LLM paradigm now looks like an overpriced middleman.

This is the fundamental shift. The future of AI isn’t just about bigger-better models; it’s about embedded, agentic intelligence that adapts to the way people already work.

Most people don’t know what the hell an ‘agent’ is. And most software still treats AI like a feature—something that gets bolted onto existing workflows in the hopes that people will use it. But the reality is, most people use it in the same incomplete way they do every other tool. Work doesn’t happen in one tool. It happens in Slack threads and Figma files, across tables and in restaurants, email chains, and about seven other places you forgot about. Humans don’t work linearly, and neither should AI.

The future isn’t another app. It’s an intelligent platform—a multi-agent system that dynamically connects tools, brings context to information across silos, and augments real people instead of replacing it. So stop trying to straighten the damn slinky.?

This is what we’re building at Everyday. An intelligent platform that doesn’t force you to change how you work; it makes your work work better. The old AI race was about making models bigger. The new race? Making them invisible.